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Director of Marketing, Extremity Care

2 months ago

Conshohocken, United States Extremity Care Full time

Purpose:

The Marketing Director will lead the strategic development and execution of all marketing efforts to drive brand growth. This role involves directing a team in creating and implementing innovative marketing strategies that align with the company's business goals, with a focus on enhancing brand identity, expanding market segments, and driving revenue growth.

Duties & Responsibilities:

  • Direct and implement the organization's advertising and promotional activities.
  • Educate the marketing team on brand identity.
  • Analyze target market information to identify and recommend effective marketing approaches.
  • Identify new market segments that will benefit from company products.
  • Prepare effective advertising campaigns based on market research.
  • Maintain knowledge of emerging products, services, and trends.
  • Collaborate with senior executives to develop growth plans for the organization.
  • Forecast, draft, and manage the department operating budget.
  • Train and manage the marketing team, including conducting performance reviews.
  • Attend industry conferences, meetings, or conventions to stay informed on marketing trends.
  • Ensure timely execution of marketing duties and attend all scheduled meetings and appointments.
  • Perform other related duties as required.
Skills & Abilities:
  • Excellent verbal and written communication skills.
  • Thorough understanding of marketing development and marketing strategies.
  • Excellent interpersonal and customer service skills with a customer focused attitude.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving abilities.
  • Strong supervisory and leadership skills.
  • Proficient with Microsoft Office Suite and digital marketing platforms.
Education & Experience:
  • Bachelor's degree in Business Administration, Marketing, or a related field required.
  • A minimum of 3 years of experience in marketing and strategic planning is required; 5 years of experience is preferred.