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Regional Marketing Manager

2 months ago


Austin, United States augmentjobs Full time
Job DescriptionJob Description

Job Title: Regional Marketing Manager

Position Summary:

The Regional Marketing Manager is responsible for developing and executing marketing strategies and campaigns tailored to the specific needs and characteristics of their assigned region. This role involves managing regional marketing activities, collaborating with local teams, and ensuring that marketing initiatives align with the overall company objectives. The ideal candidate will have strong marketing skills, a deep understanding of regional market dynamics, and the ability to drive brand awareness and business growth in their region.

Responsibilities:

  • Develop and implement regional marketing strategies to achieve business goals and objectives.

  • Conduct market research and analysis to understand regional market trends, customer needs, and competitive landscape.

  • Tailor national marketing initiatives to fit regional market dynamics and preferences.

  • Plan, execute, and manage regional marketing campaigns across various channels, including digital, social media, events, and traditional media.

  • Coordinate with central marketing teams to ensure consistency in brand messaging and campaign execution.

  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

  • Identify and establish partnerships with local businesses, organizations, and influencers to enhance brand presence and reach.

  • Manage sponsorship opportunities and local events to increase brand visibility and engagement.

  • Work closely with sales, product, and customer service teams to ensure alignment of marketing initiatives with business needs.

  • Provide guidance and support to local marketing teams to ensure effective execution of regional marketing plans.

  • Foster a collaborative and innovative team environment.

  • Develop and manage the regional marketing budget, ensuring efficient allocation of resources.

  • Track and report on marketing expenditures, ensuring campaigns are delivered within budget constraints.

  • Prepare and present regular reports on regional marketing performance, including key metrics and ROI.

  • Use insights from data analysis to continuously improve regional marketing strategies and tactics.

  • Ensure compliance with organizational standards and best practices in marketing.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • 5-7 years of experience in marketing, with a focus on regional or local market management.

  • Proven track record of developing and executing successful regional marketing strategies and campaigns.

  • Proficiency in marketing software and tools (e.g., HubSpot, Marketo, Google Analytics).

  • Strong understanding of digital marketing, social media, and content marketing.

  • Ability to analyze data and use insights to drive marketing decisions.

  • Excellent communication, presentation, and interpersonal skills.

  • Strong organizational and project management abilities.

  • Creative thinking and problem-solving skills.

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.