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Regional Marketing Lead

2 months ago

Austin, Texas, United States Bayou City Hemp Company Full time

Position Overview:

Join our dynamic team as a Regional Marketing Lead at Bayou City Hemp. In this pivotal role, you will be instrumental in enhancing brand recognition and driving growth for our product lines. Reporting directly to the Chief Revenue Officer, your contributions will be vital in establishing a strong local presence for Bayou City Hemp.

Key Responsibilities:

  • Consumer Engagement Initiatives:
  • Oversee all regional marketing efforts to ensure effective merchandising strategies.
  • Collaborate with strategic partners to create customized consumer-focused programs that align with our brand goals.
  • Negotiate and implement localized marketing strategies to boost brand visibility and sales performance.
  • Analyze performance metrics to optimize brand presence and profitability.
  • Marketing Campaign Development:
  • Design and execute marketing campaigns tailored to regional preferences.
  • Lead a team of Brand Ambassadors for promotional events and demonstrations.
  • Manage budgets allocated for marketing initiatives.
  • Establish partnerships with influencers and brands to enhance brand exposure.
  • Brand Advocacy & Training:
  • Serve as the brand ambassador, delivering training sessions and engaging with key stakeholders.
  • Support distributor training efforts to drive sales growth.
  • Market Research & Insights:
  • Conduct thorough market research to gather consumer insights and analyze competitor strategies.
  • Propose strategies to strengthen our market position.

Qualifications:

  • Bachelor's degree with 4-5 years of experience in event management and marketing/sales within the beverage or consumer packaged goods sector.
  • Demonstrated ability to cultivate relationships, lead teams, and manage financial resources effectively.
  • Experience in orchestrating events with multiple consumer engagement points.
  • Exceptional communication and interpersonal skills.
  • Resourceful and adept at leveraging opportunities.
  • Flexibility to work varied hours and travel as necessary.

Core Values:

  • Determination
  • Innovative Problem Solving
  • Enthusiasm
  • Commitment to Quality

Employee Benefits:

  • Comprehensive Medical, Dental, and Vision Coverage
  • Life Insurance Options
  • Short and Long-Term Disability Plans
  • Paid Time Off
  • 401K Retirement Plan with Matching Contributions
  • Generous Employee Discounts