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Director of SEO

3 months ago

Phoenix, United States BizIQ Full time
Job DescriptionJob DescriptionDescription:

BizIQ is seeking an experienced Director of SEO responsible for managing a team of hardworking SEO Specialists to deliver top notch local and national SEO marketing campaigns for existing and future clients. We are looking for someone who is a self-starter, works well with others and is able to adapt to changes quickly in a high-pressure environment. The Director of SEO must be an analytical and perspective professional who is organized, a skilled communicator, team-oriented, and has current knowledge of local and national SEO practices and techniques. In addition, the candidate must possess excellent project management, time management, and people management skills.


We are hiring (100% remote) in the following states: AL, AK, AZ, CT, FL, GA, IL, IN, MI, MN, MO, NC, NE, NJ, OH, OR, PA, SC, SD, TX and VA.


ABOUT THE COMPANY

At BizIQ our mission is to partner with businesses to accelerate growth through smart, innovative and affordable digital marketing solutions. Our vision is to impact 150,000 businesses. Our core values are the backbone of our business and guide our hiring process: We have a Growth Mindset, We are Results Oriented, Innovative, Inspirational, Accountable and Transparent. We operate nationally and are growing by the day. We are a trusted Google Featured Partner to help small businesses grow their online presence and marketing strategy, with over 26,000 clients success stories across the U.S. We have an award-winning company culture, recently recognized as one of the nation's fastest growing companies, Inc 5000, and accreditation for conducting business with the highest standards of ethics with an A+ rating with the BBB.


OBJECTIVES:

  • Strategic SEO Development: Formulate and implement high-performing SEO strategies to maximize visibility and performance for both clients and the company brand.
  • Team Leadership: Lead and manage a team of SEO Strategists, SEO Specialists, Content Experts, and Link Building Teams to achieve optimized results.
  • Cross-Departmental Collaboration: Work closely with the Director of Design & Fulfillment to ensure that all projects meet deadlines and align with strategic objectives.
  • Operational Planning: Define SEO and link-building requirements, tasks, and resource allocations necessary to execute effective strategies.
  • Strategy Formulation: Develop comprehensive SEO strategies tailored for a variety of business models, including local businesses, nationwide organizations, and e-commerce platforms.
  • Project Management: Oversee and optimize team projects, ensuring thorough tracking and reporting on performance metrics.
  • Link Building Oversight: Ensure the successful planning, execution, and management of link-building campaigns.
  • Client Partnership: Collaborate with Account Managers to develop client-specific strategies aimed at achieving success.
  • Keyword Research: Conduct thorough keyword research that aligns with client business goals and objectives.
  • Marketing Collaboration: Partner with the marketing department to produce and support high-quality marketing content.
  • Web Analytics: Monitor and evaluate web analytics dashboards and reports to inform and recommend strategic SEO initiatives.
  • Performance Monitoring: Regularly assess and analyze search results and search performance metrics across major search channels to enhance rankings.

COMPETENCIES:

  • Leading and managing diverse teams, including SEO Strategists, Specialists, Content Teams, and Link Building Teams. Strong motivational and team-building skills.
  • Ability to develop and implement long-term SEO strategies that align with business objectives. Capacity for identifying emerging trends and adjusting strategies accordingly.
  • In-depth understanding of search engine algorithms, ranking factors, and technical SEO best practices.
  • Proficiency in website analytics tools (e.g., Google Analytics, Ahrefs, SEMrush).
  • Strong ability to analyze data and generate actionable insights. Competence in monitoring and evaluating key performance indicators (KPIs) and metrics to guide strategy.
  • Exceptional skills in managing multiple projects simultaneously, with a focus on efficiency and meeting deadlines. Capability to define project scope, allocate resources, and manage timelines effectively.
  • Ability to work collaboratively with cross-functional teams, including marketing, design, fulfillment, and account management.
  • High level of Customer Focus and ability to deliver high levels of client satisfaction and understanding client-specific needs. Ability to customize SEO strategies to suit varied business models and industries.

EDUCATION AND EXPERIENCE:

  • 5+ years of experience in managing SEO Strategists and Specialists.
  • 10+ years of experience in various SEO roles such as SEO Manager, SEM Manager, and Specialist.
  • Strong understanding of On-site and Off-site SEO processes and reporting for both local and national markets.
  • Expert knowledge in client-side reporting with supporting metrics.
  • Proficient in link building strategies and their execution.
  • Experienced in using SEO tools like Google Analytics, Moz, SEMrush, Ahrefs, Agency Analytics, and Majestic.
  • Skilled in working with CMS platforms and building/administering content, particularly WordPress.
  • Knowledgeable in HTML/CSS and website administration.
  • Proficient in MS Excel, PowerPoint, and Word.
  • Experienced in website analysis using various analytics tools, including Google Analytics.
  • Adept in PPC programs and optimizing data for both organic and paid sources.
  • BS/BA degree in a related field is preferred.

PHYSICAL REQUIREMENTS:

  • Prolonged periods of time sitting at a desk or computer.
  • Must be able to lift up to 15 pounds at times.

COMPANY BENEFITS & PERKS:

  • Health Benefits: United Health Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
  • Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
  • Retirement Savings: 401K
  • Parental leave
  • Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prices.
  • Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, BizIQ recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

Requirements: