Web Analytics

1 week ago


Redmond, United States SPG Consulting Full time
Job DescriptionJob DescriptionRole: Business AnalystLocation: Redmond, WAJob Function: TECHNOLOGYDesired Skills: Adobe Analytics | Marketing - Management and OperationsDesired Candidate ProfileQualifications& : BACHELOR OF COMPUTER SCIENCE
Job DescriptionRelevant Experience: 6yearsTechnical/Functional SkillsDigital Marketing, Web Analytics Domain; Marketing Consultant, Marketing Strategy, B2B Marketing Strategy, Web Marketing Consultant, Marketing Campaign.Experience Required6Roles ResponsibilitiesDigital marketing experience required – experience with Adobe Analytics, Web domain, Web Analytics domain.Hands-on co-ordination and execution on Lifecycle marketing programs, this includes involving in Strategy, data and analysis.& Coordinate with various teams including design, content and other channels to drive insights and execution as per timelines.Kick-off and drive strategic initiatives with cross functional teams and oversee business case prioritization, timelines, and execution.Provide best practice oversight and assist in insights and reporting throughout the customer life cycle using reporting platforms and improve processes across platforms.Collaborate with other teams (agencies data) to maximize available resources for client support and successful outcomes.& Track ongoing progress of projects and deliver timely updates to clients.Communicate issues and technical roadblocks effectively.Be knowledgeable on Digital Marketing best practices, technologies and trends.Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance.Work with engineering partners to manage any new data requirements.Strong business acumen across data, platform and technology as well as cross-channel.Ability to multi-task and manage stakeholders within a dynamic business environment.Extremely detail-oriented approach with strong analytical skills.Knowledge of technologies including Web CMS platforms, Adobe Analytics, SQL, ADO, Excel, MSBI, Azure..Generic Managerial SkillsDigital : Adobe Analytics; Digital : Microsoft Power BI; Microsoft Excel; Digital : Sales and Marketing Analytics


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