FT Contract Opportunity | Product Marketing Manager | Remote

2 weeks ago

Redmond, United States Lucid Consulting Group Full time
Job DescriptionJob Description

Job Title: Product Marketing Manager

Location: Remote; need to work PST hours

Duration: 18 Months

***MUST HAVE PREVIOUS EXPERIENCE WORKING AT MICROSOFT***

Summary:

The main function of this product marketing manager role is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. The marketing manager will be responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

- Build and manage an organized roadmap for product feature launches

- Collaborate and build relationships with cross-functional teams including engineers, product managers, field sellers, and other marketers.

- Provide editorial oversight and direction on product feature and solution content creation to support 1P and 3P marketing moments.

- Identify internal and external content deliverables for product features such as bundle pitch decks, FAQs, and other ad hoc marketing deliverables identified by Microsoft.

- Manage content creation and delivery processes of assets

- Develop crisp, concise messaging and ensure consistency across all marketing channels.

- Write and edit digital promotion copy for web, social and other digital assets

- Create external facing assets to amplify product preference and awareness.

- Provide any necessary reporting on social and lead generation campaigns.

- Manage content publication to external customer and internal field sites.

- Forecast and track marketing and sales trends, analyzing collected data.

Required Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

• Ability to work independently and manage one’s time.

• Knowledge of principles and methods for showing, promoting, and selling products or services.

• Knowledge of media production, communication and dissemination techniques and methods.

Typical Day in the Role

• Purpose of the Team – The team focuses on both inbound product marketing – which includes road mapping, capabilities, competitive analysis, objective handling, as well as outbound marketing - what does product do, how do teams sell the product, creating blog posts and social posts, thought leadership content like Webinars, YouTube live, etc.

• Key projects – This role is in charge of creating internal and external facing marketing materials for Microsoft Viva. They will attend internal events and virtual events, create product marketing roadmap for January-June 2024, use analytics to determine how products are doing and how their marketing campaigns are doing, and support the Go to Market process and playbook.

• Typical task breakdown and operating rhythm - Lots of cross functional meetings with various internal teams including engineering, sales, creating assets and manage creation of assets. This role will work with external partners as well.

• Strategic planning – able to plan ahead through June and create campaigns

• Proactive support – has previous experience leading initiatives and spearheading programs

Candidate Requirements

• Years of Experience Required – 10+ years of Product Marketing experience required.

• Bachelor's degree in marketing or equivalent training required.

Top 3 Hard Skills Required + Years of Experience

1. Marketing Content Creation – 10+ Years of experience

2. Cross Functional Meetings, with both Internal teams and External partners – 10+ Years of experience

3. Marketing Data Analysis/Tracking – able to convert and improve metrics – 10+ Years of experience

***MUST HAVE PREVIOUS EXPERIENCE WORKING AT MICROSOFT***

 

Company DescriptionLucid Consulting was established to offer a curated community of on-demand experts with a broad set of professional skills and experience. We are a people-focused, customer-driven consulting firm that help organizations drive growth, adapt to change, and create value. Our deep technical, financial and marketing capabilities help to deliver transformative solutions and consulting capabilities for a broad list of clients.Company DescriptionLucid Consulting was established to offer a curated community of on-demand experts with a broad set of professional skills and experience. We are a people-focused, customer-driven consulting firm that help organizations drive growth, adapt to change, and create value. Our deep technical, financial and marketing capabilities help to deliver transformative solutions and consulting capabilities for a broad list of clients.

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