Web Analytics

2 weeks ago

Redmond, United States Diverse Lynx Full time

Relevant Experience 6 Technical/Functional Skills Digital Marketing, Web Analytics Domain; Marketing Consultant, Marketing Strategy, B2B Marketing Strategy, Web Marketing Consultant, Marketing Campaign. Experience Required 6 Roles & Responsibilities Digital marketing experience required - experience with Adobe Analytics, Web domain, Web Analytics domain.
Hands-on co-ordination and execution on Lifecycle marketing programs, this includes involving in Strategy, data and analysis.
Coordinate with various teams including design, content and other channels to drive insights and execution as per timelines.
Kick-off and drive strategic initiatives with cross functional teams and oversee business case prioritization, timelines, and execution.
Provide best practice oversight and assist in insights and reporting throughout the customer life cycle using reporting platforms and improve processes across platforms.
Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
Track ongoing progress of projects and deliver timely updates to clients.
Communicate issues and technical roadblocks effectively.
Be knowledgeable on Digital Marketing best practices, technologies and trends.
Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance.
Work with engineering partners to manage any new data requirements.
Strong business acumen across data, platform and technology as well as cross-channel.
Ability to multi-task and manage stakeholders within a dynamic business environment.
Extremely detail-oriented approach with strong analytical skills.
Knowledge of technologies including Web CMS platforms, Adobe Analytics, SQL, ADO, Excel, MSBI, Azure. .Generic Managerial Skills Digital : Adobe Analytics; Digital : Microsoft Power BI; Microsoft Excel; Digital : Sales and Marketing Analytics

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.

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