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Marketing and Communications Specialist Copywriter

2 months ago

Grand Rapids, United States Hope Network Full time
Job DescriptionJob DescriptionMarketing and Communications Specialist Copywriter

We are helping people overcome. Join us.

Each year at Hope Network, 2,800+ talented professionals serve individuals across 280 unique locations. Some serve by providing hands-on care or medical treatment, others serve by assisting behind the scenes, but they all play an integral part in creating comebacks. Click here to watch what we mean.

We are seeking a talented Marketing Communications Specialist based in West Michigan with a strong portfolio and a passion for strategic communications. As a mission-focused organization, we have inspiring stories to share. Our specialist will guide and execute strategic corporate, brand, and service line-level marketing communications. The ideal candidate is versatile, creative, and excels in writing. In this role, you will develop communication strategies, oversee social media, and manage internal and external messaging. You will craft content for various channels, including public relations, marketing, social media, website content, and corporate communications.

Here are just some of the ways Hope Network invests in you for all that you do:

  • Salary starting from $60,000/yr (commensurate with experience)
  • Medical, Vision, & Dental Care
  • 403(b) Retirement Plan
  • Educational Reimbursement
  • Career-Pathing
  • Paid Training
  • Employee Referral Bonus
  • Generous Paid Time Off

With your help, we can take on the challenges, the barriers, the statistics, and the seemingly impossible.

What you’ll be doing

  • Marketing and Brand Communications: Responsible for creative writing and editing of communications, including brand positioning, campaign creative development and deployment strategy, website content, fliers, brochures, marketing collateral, video and radio scripts, print, digital, and out-of-home advertising, etc.
  • Public Relations: Working in collaboration with the Director of Marketing and approved external Public Relations vendors, the role informs strategy and develops public relations content, including press releases, media notifications and public statements, for both crisis response and brand storytelling opportunities.
  • CEO and Board Communications: Assist with speech writing and editing for Board communication, presentations, and public appearances. This can also include leadership opinion/editorial articles to ensure the organizational message is consistently represented.
  • Social Media: Manage the content, growth, and analytics of Hope Network’s social media channels, including paid advertisements and organic posts. The person in this role stays up to date with the latest social media best practices, tools, and trends and conducts research on industry-related topics to generate ideas for content creation.
  • Corporate Communications: Collaborates with corporate leadership and service line leaders to position and craft clear, compelling, and consistent messaging that aligns with strategic business goals or client needs. Audiences cover both internal and external, including employee segments or the full workforce, external partners, or Hope Network clients and their families or guardians.
  • Work with the Marketing Team to develop strategies that relate to Hope Network’s brand and message to specific audiences.
  • Concept ideas with creative team and leadership to support marketing and business challenges and opportunities.

Anticipated Work Schedule

Monday-Friday 8am-5pm

Job Requirements

  • Must have an undergraduate degree in Marketing, Communications, Creative Writing, English, Journalism, or another related field.
  • Must have a minimum of four years’ experience in marketing, promotional, brand writing, and content development.

Our strength lies in diversity – empowering us to meet the distinct needs of over 34,000 individuals we're honored to serve each year