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Manager, Marketing

2 months ago

Cedar Rapids, United States United Way of East Central Iowa Full time

Position Type: Full Time, Exempt

Reporting To: Chief Executive Officer

Hours: 40/ week minimum

Supervisory Position: Yes

# of Direct Reports (if applicable): 1

Level of Education: Bachelor’s Degree

Work Experience: (  ) 1-3 years, (  ) 3-5 years, ( X ) 5-7 years, (  ) 7+ years

Education Requirement: 10 years of related experience will be accepted in place of required degree

Preferred field(s) of study: Marketing, Communications, Journalism, or related field from an accredit college.

The Manager - Marketing and Communications will be responsible for leading and managing the process that creates the United Way of East Central Iowa’s (UWECI) external and internal communication and marketing strategies.  This position will report directly to the Chief Executive Officer and lead a team of marketing professionals charged with developing a variety of marketing and communication deliverables.  This position will also serve as the primary liaison with media for United Way of East Central Iowa. Leads and provides expertise in marketing strategy for writing, editing, video, and copywriting with an emphasis on digital marketing.

Marketing & Communications:

  • Provide vision and leadership to deliver impactful stakeholder and employee communications as part of a comprehensive communications plan that facilitates moving potential donors from being unaware of United Way, to donors who take ownership in our work
  • Project-manage the process that creates marketing and communication deliverables from conception of the strategy to delivering the end product (deliverable) on time
  • Consult with department heads and CEO for input on the communication of key messages and pursue innovation in communicating these messages
  • Create strong, clear, concise written content that contains a consistent message across a variety of channels such as social media, letters, commercials and print materials with a focus on a digital presence
  • Ensure year-round UWECI presence in the community through various communication channels and be able to demonstrate measurable impact from these efforts
  • Communicate with and direct the priorities for graphic design contractor/liaison

Public Relations:

  • Serve as primary media contact
  • Maintain proactive and productive relationships with media and key stakeholders to ensure UWECI’s message is communicated.
  • Coordinate with the CEO, or appropriate management staff key messages for publication through the media
  • Coordinate all crisis communication and maintain a crisis communication plan
  • Act as organizational spokesperson when needed
  • Inform CEO of all public relations issues, positive or negative, and develop a response plan

Management:

  • Supervise and develop the Marketing and Communications team
  • Provide support and expertise to all departments and the UWECI Management Team.
  • Develop and manage the marketing and communications budget, including organizational printing budget

Other Duties:

  • Assist with implementing the UWECI strategic plan
  • Implement current strategic goals for Marketing and Communications department and play a lead role in other duties as assigned
  • Collaborate and build relationships with internal volunteers striving toward mission focused and impactful work and results

Job Skills & Attributes:

  • Five years significant and demonstrated experience in marketing content development and communications 
  • Highly developed skills both electronically and in written form for donor audiences
  • Experience with creating and implementing a digital marketing strategy to increase online presence
  • Successful team management experience
  • Project management skills with a demonstrated ability to manage multiple projects for on-time completion
  • Public and media relations knowledge.
  • Ability to manage marketing and communications’ operations and finances.
  • Cultural Competency - Ability to understand, communicate with, and effectively interact with people across cultures

United Way offers a family friendly working environment and competitive starting salary. Benefits include health, dental, vision, life, long-term disability insurance, generous retirement, and paid leave plans.

For more information and the full job description, visit uweci.org/careers.

For consideration, candidate must send cover letter, resume, and three professional references (name, title, and contact information) via email by clicking apply now. 

Screening of applicants will begin as applications are received.

Equal Opportunity Employer

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