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US Growth Marketing Specialist

3 months ago

Boston, United States iAdvize Full time
Job DescriptionJob DescriptionCompany Description

Our belief is that eCommerce revenue is driven by qualitative relationships with shoppers. iAdvize is the only company to build genuine 1:1 relationships at scale in today’s increasingly digital world.

Our unique conversational platform connects online shoppers to a smart mix of in-store associates, on-demand brand power users, in-house agents and AI chatbots through 1:1 messaging.

"Making brands conversational" is at the heart of our mission.

A leading player in Europe (over 2,000 customers), iAdvize opened the US market 4 years ago after receiving $38M in funding. The US entity is in a hypergrowth stage fueled by multi-million dollar partnerships with major brands like Samsung.

Job Description

What’s the opportunity?

As a Growth Marketing Specialist, your mission will be to fuel our marketing acquisition processes and develop innovative strategies to drive iAdvize's growth, while increasing our revenue on the US market. You will have the opportunity to implement strategic campaigns specifically designed for the US market, contributing to the expansion of our presence in this region.

In this role, you will report to our Head of Growth Marketing (who is based in France), and have a dotted reporting line to our US Head of Marketing.  

Missions 
  • Create and implement US paid acquisition strategies in growth marketing (Google Ads, LinkedIn ads, etc.).
  • Create and implement email marketing campaigns to engage iAdvize prospects.
  • Manage the consistency of design, UX and personalization of our landing pages and growth marketing content.
  • Identify the best audiences within our CRM and grow our subscriber base.
  • Ensure the smooth running of all our marketing automation workflows and select the best tools.
  • Analyze campaign performance and suggest improvements.

Qualifications
  • To succeed in this role, you must have proven initial experience in growth marketing, with a solid grasp of martech tools, website management, building a digital presence, audience engagement and nurturing.
  • In-depth knowledge of the US market is essential, ideally with prior experience working for a software editor in the landscape of customer relationship or e-commerce.
  • A previous experience working for a digital marketing agency would be highly appreciated.
  • We're looking for an inquisitive mind, passionate about technology and constantly on the lookout for new ways to push boundaries.

Additional information
  • Work location: Boston area
  • Type of Contract: Permanent contract, full time.
  • US Employment Visa required. We do not accept F1, J1, M1. We can accept OPT with one-year duration.

Why should I join iAdvize?

We’re all about great conversations, they’re at the heart of what we do.

We believe in conversations that spark curiosity, questions, reflexion, and action.

iAdvize’s first conversation started in 2010 with the idea of how a chat solution could add a human touch to online customer service. Well that conversation never ended and now, we are more than 200 employees working in France, Germany, and in the US

Today, we are still conversing and the chat tools have turned into a conversational marketing platform.

Join the conversation is iAdvize’s rallying cry. It’s an invitation to connect with authenticity and sincerity.

We make brands conversational is our vision, and we want our Employee Experience at iAdvize to be a vivid one: meaningful, challenging, full of rich & sincere conversations, and most of all, with this fun spirit that sparkles in our day-to-day life here.

Our values:

  • Committed for better
  • Entrepreneur spirit
  • Learning Organization
  • Fun as a Must-Have

We're committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At iAdvize, our goal is to treat everyone like family and passionately, genuinely care. (For more information view our Diversity & Inclusion statement).

For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, Quarterly & Annual all-hands meetings, including a company-wide trip to the HQ in Nantes, France.