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Vice President of Growth Marketing

1 month ago

Boston, Massachusetts, United States LogicMonitor Full time
About Us

We're a dynamic team at LogicMonitor, passionate about creating a culture of innovation and excellence. Our values of trust, customer obsession, agility, and continuous improvement drive our actions and decisions. We believe in empowering our employees to do their best work, fostering a culture of performance and recognition.

Our team is dedicated to delivering exceptional results, and we're committed to making a positive impact on our customers and the community. We're proud to be an equal opportunity employer, celebrating the diversity of our team and fostering a culture of inclusivity.

Job Summary

We're seeking a seasoned Growth Marketing professional to join our team as Vice President of Growth Marketing. As a key member of our leadership team, you'll drive our demand generation strategy, acquiring new customers and growing existing accounts. You'll lead integrated marketing campaigns, leveraging content, digital marketing, SEO, account-based marketing, email, social media, and our website to generate qualified leads and build a strong pipeline globally.

Key Responsibilities
  1. Develop and execute a demand generation strategy to drive qualified leads and meet revenue targets.
  2. Lead integrated marketing campaigns, including content, digital marketing, SEO, account-based marketing, email, social media, and our website.
  3. Build and manage a high-performing global demand generation team to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
  4. Own the marketing pipeline targets, working with the marketing team to define growth plans, channel strategies, and analytics for new logos and expansion.
  5. Oversee digital channels, including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, aligning campaigns with regional needs and sales targets.
  6. Develop an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers.
  7. Foster a culture of continuous testing and optimization to enhance channel performance and ROI.
  8. Ensure alignment among marketing, sales, and go-to-market teams for collective success.
  9. Collaborate with Marketing Operations and IT to select and implement Marketing Technology, including AI, intent-based tools, and analytics for data-driven decision-making.
Requirements

We're looking for a seasoned marketing professional with a proven track record of leading high-impact marketing teams, driving demand generation and pipeline growth. You should have deep expertise in digital marketing, lead generation for SaaS, and experience in high-growth environments. You'll be a strategic thinker with experience executing regionally across multiple markets, and you'll have a strong ability to influence and collaborate across the organization.

We're committed to providing a comprehensive compensation package, including a base salary, variable plan, and comprehensive benefits. Our employees enjoy a range of perks, including comprehensive health, dental, and vision coverage, generous parental leave policies, access to our Employee Assistance Program, and various Wellness programs.