Director of Marketing

2 weeks ago


Clearwater, United States Century Group Full time
Job DescriptionJob Description

Century Group is partnering with a client who is seeking a Director of Marketing to join their team. Exact compensation may vary based on skills, experience, and location. Expected starting base salary $120,000 to $150,000 per year.

Job Responsibilities:
  • Lead multi-channel marketing (MCM) planning efforts, consisting of discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
  • Establish, design, and execute comprehensive and innovative digital marketing programs across multiple platforms for new and existing clients, oversee progress.
  • Evaluate SEO and drive decision-making through digital analytics practice by clearly defining objectives, marketing metrics, and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
  • Provide ongoing digital thought leadership across the agency network and existing client base and infuse strong digital thinking across all agency roles and processes.
  • Oversee the execution of digital projects/programs from conception through execution.
  • Maintain a working knowledge of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of fitness/nutrition, and make recommendations to the company for future improvements to further develop creative ideas to boost web traffic.
Qualifications:
  • BS Degree in Marketing, Communications, or relevant experiences accepted.
  • 7-10 years of proven work experience as a director or Manager of Digital Marketing or other senior marketing role.
  • Solid knowledge of SEO, web analytics, and Google AdWords.
Experience:
  • Experience with CRM software and digital marketing tools and techniques.
  • Demonstrates excellent verbal and written communication skills.
  • Effective interpersonal skills to be capable of working with all levels of office personnel.
  • Demonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projects.
REF # 48185
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#Ind-WCCompany DescriptionCentury Group is an executive recruiting and professional staffing firm providing top-tier accounting and finance talent to start-up, mid-market and Fortune 500 enterprises on a direct hire, temporary and temp-to-hire basis. Our specialized focus, extensive talent network and 30 years of experience ensure we’ll deliver the right professional – fast.Company DescriptionCentury Group is an executive recruiting and professional staffing firm providing top-tier accounting and finance talent to start-up, mid-market and Fortune 500 enterprises on a direct hire, temporary and temp-to-hire basis. Our specialized focus, extensive talent network and 30 years of experience ensure we’ll deliver the right professional – fast.

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