Marketing Manager

3 weeks ago

Clearwater, United States POOLCORP Full time

Location: Pinch A Penny Administration ; 6385 150th Ave N. Clearwater, FL 33760

You want Benefits? You’ve got it Our generous benefits package includes: 

Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs

401 (k) with generous company match

Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure)

100% employer paid Life Insurance and Long-Term Disability Insurance

Paid Parental Leave

Fully Funded Tuition Education Programs

Employee Stock Purchase Plan

Excellent career advancement and training opportunities to support your career growth

Employee Discounts and much more

What to Expect?

As the Marketing Manager, Franchise Development at Pinch A Penny, you will be a key player in driving the growth of our franchise through strategic marketing initiatives and lead generation. This role centers around developing and executing marketing plans to attract potential franchisees. This position requires a dynamic individual with a strong performance marketing background and expertise in channel marketing, capable of driving franchise development through strategic planning, effective lead generation, and collaboration with internal and external stakeholders. If you are a marketing professional with a passion for fostering growth within a franchise environment, we invite you to join our dynamic team.

On a daily basis our Marketing Manager, Franchise Development:

Contribute to the development and execution of the strategic marketing plan for Pinch A Penny franchise growth.

Lead and coordinate marketing activities to generate leads and transaction activity for new stores.

Serve as the subject matter expert in lead generation for franchise development.

Implement lead generation tactics while adhering to internal processes, legal compliance, and FDD Regulations.

Demonstrate a measured KPI behavior to ensure effective lead generation.

Build and foster strong relationships internally across all business units to enhance collaboration and support franchise development goals.

Leverage experience in channel marketing to diversify and optimize marketing efforts.

Guide creative development based on performance metrics, ensuring a data-driven approach to marketing strategies.

Manage various marketing channels to maximize effectiveness and reach.

Support franchise onboarding processes and provide follow-up support as needed.

Develop and track key performance indicators (KPIs) related to marketing activities.

Manage the marketing budget effectively to meet or exceed targets.

Oversee invoice processing and maintain budget integrity.

Promote the brand value of Pinch A Penny affiliation across digital and traditional media platforms.

Administer FranConnect, collaborating with key stakeholders to define requirements and customize the platform as needed.

Oversee, manage, and maintain the Franchise Development website to ensure it effectively supports lead generation efforts.

Collaborate with key stakeholders to develop and maintain franchise sales collateral, including brochures, presentations, sales tools, etc.

Establish and manage vendor relations to support marketing activities.

Analyze metrics and KPIs to drive continuous strategic improvement in vendor relationships.

Gain a deep understanding of the franchisor/franchisee relationship and stay updated on marketing requirements, programs, policies, and procedures.

What You Will Need:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in marketing, preferably in franchise development or a similar role.

Strong understanding of lead generation strategies and demonstrated expertise in implementing effective marketing plans.

Excellent communication and interpersonal skills to build relationships across various business units.

Proficient in tracking KPIs, managing budgets, and analyzing metrics for continuous improvement.

Experience with FranConnect administration and customization is a plus.

Strong organizational skills with attention to detail in overseeing marketing activities.

Looking to work for the best in the industry?
Since opening its first store in 1975, Pinch A Penny, A POOLCORP Company, has become the largest franchised retail pool, patio and spa company. This first store evolved into a full-time, full-service retail pool supply store offering everything needed to operate and enjoy a swimming pool or spa. With our rapid growth we have been able to hire over 300 employees from Marketing directors, sales associates to machine operators and maintenance mechanics. We are proud to serve our community and be an employer of choice. We believe in recognizing our employees for their hard work and encourage work-life balance.

Why join PINCH A PENNY?
Pinch A Penny, a POOLCORP Company is the premier destination for all your swimming pool and backyard needs. With over 280 stores and expanding, we are the nation's largest swimming pool retail, service, and repair franchise. Our relentless dedication to excellence drives us to bring people together through the joy of pools, spas, and the backyard experience. Join us on this exciting journey as we continue to grow, innovate, and set new standards in the swimming pool industry.

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply Currently, POOLCORP has over one hundred and twenty military personnel serving on our team. We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions. 

All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized.

To apply, email

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