Digital Loyalty Program Manager
4 weeks ago
Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.
Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a Digital Loyalty Program Manager located in the West Los Angeles, CA area.
We are seeking a Digital Loyalty Program Manager. to join our growing team
Essentials Duties and Responsibilities:
· Develop the testing and learning agenda that will keep the pipeline full of new sales drivers
· Identify opportunities for the on-going development of the integrated marketing database to ensure the tool’s capabilities enable the team to continually meet the changing needs of the customer
· Partner with the analytics teams within marketing and across the organization to ensure tests and campaigns are designed to deliver accurate results
· Initiates and manages the definition of high level scope
· Develops integrated baseline project plans applying estimated models, documents estimating assumptions, refines plans and manages performance against them
· Act as one of the product owner for the loyalty program
· Oversee the development and execution of the one-year marketing plan for retail card proprietary rewards programs within the context of the overarching marketing plan set down by the Marketing Management team and the partner contract parameters
· Act as the primary relationship manager and first point of contact for all reward program contracts, negotiations, communications and issues or customer escalations related to the reward programs
· Ensure profitable management of the proprietary reward programs, optimizing reward mix, pricing, data & technology processes, while contributing to the maximization of the lifetime value of portfolios and achieving revenue and profit targets for the current fiscal year
· Manage the evolution of customer benefits and product features in support of increasing customer loyalty and lifetime value
Education and/or Work Experience Requirements:
· Promotes innovative or improved methods to get the work done and implement best practices
· Creative approach to program development and differentiation
· Effective communication and interpersonal skills with a proven ability to work with cross-functional teams
· As a member of the marketing leadership team assist with the development and execution of a positive overall customer and employee experience
· Define & execute content & reward opportunities for an established loyalty program
· Collaborate extensively with EA mobile studio leads & marketing partners
· Bachelor’s degree in Marketing, Communications, Business Administration, or related field
· 3-5 years of experience in marketing, communications, or customer service experience with a demonstrated understanding of loyalty marketing principles and strategies.
· Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.
Company DescriptionAbout Lycamobile:
The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.
Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.Company DescriptionAbout Lycamobile:\r
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The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.\r
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Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.
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