Regional Trade

3 weeks ago

New York, United States SANTONI Full time

Santoni is currently seeking a Regional Trade & Marketing Director in New York City to coordinate the Santoni Americas business (north, south, centre America and including Canada). This position will deliver full-scale plans and activations across new and core product assortment, increasing brand awareness in the region and meeting sales targets.

Responsibilities:

  • Adapt and execute global marketing strategy effectively and innovatively suitable for the US market to create awareness and demand for the brand
  • Ensure perfect brand execution of all brand initiatives (360 new launches / KCPs and animations)
  • Review and influence market trade and marketing plans.
  • Work with the global team and relevant internal departments to improve brand´s approach in B2C, B2B, and B2E communication
  • Local support for the Trade Marketing team in coordinating all local partners activities
  • Align cross-functions on specific market needs in terms of assets and initiatives.
  • Present fresh ideas and campaigns and constantly work on a strong media network
  • Identify and pursue opportunities for organic and new business growth as a global brand
  • Identifies logical extensions of national programs into scalable, customizable National and Regional Chain Account opportunities
  • Works with agencies to drive the timely and effective delivery and execution of programs
  • Consolidate new launch feedbacks (what worked / didn’t work / what is possible) and feedback the multi-functional teams.
  • Interacts with sales and conducts regular market visits to keep current on market trends, proactively making program recommendations to optimize opportunities and mitigate threats
  • Monitor commercial readiness , propose mitigation plan, and escalated if needed.
  • Ensure retail excellence and implementation of global merchandising strategy.
  • Utilize established connections in relevant communities of retailers, partners, socialites and/or KOL relations to advance specific trade activities or client programs
  • Facilitate and own the development, timing, and execution of all global POS, sampling initiatives, creative asset delivery to the Regional partners & marketing teams, working cross-functionally with necessary departments of Global Marketing, Creative, and Operations.
  • Identifying opportunities for localized activations and all levers needed for activation.
  • Utilize competitive reference in the marketplace, develop and prepare creative briefs detailing the objectives, competitive landscape, target demographics and information pertinent to the project.
  • Collaborate with Global Marketing on developing and executing event strategy in primary retail locations.
  • Collaborate with PR team creating and keeping updated brand and product sheets working to create training materials and presentations that can be used at the local level.
  • Partner with in-house teams to bring new programs to market.
  • Ensures alignment and cohesive in-store presentation for new launches, planograms, in-store event ideas, etc.

The ideal applicant will:

  • Have 10+ years’ experience with significant experience working within Fashion
  • Must be a team player with the ability to build, foster and nurture relationships with members of cross-functional teams, collaborative mindset.
  • Able to prioritize and manage multiple projects simultaneously in a fast-paced environment.
  • Global mindset. Ability to adapt to changes and to different cultures and timezones.
  • Strong analytical and problem-solving skills.
  • High level of ownership, accountability, and initiative.
  • Experienced working in an agile, dynamic, highly international environment
  • Good knowledge and relations with the US marketing industry, both traditional and digital
  • Strong ability to build, develop and maintain strong relationships
  • Complex stakeholder management
  • An open-minded, communicative, and optimistic personality

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