Regional Marketing Manager North America

3 weeks ago

New York, United States Top Employers Institute Full time

Regional Marketing Manager North America

The purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.

The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.

Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.

As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics.

Key responsibilities

Marketing strategy (collaborate with central marketing)

  • Creation (or: support) and implementation of regional marketing strategy aligned with the local commercial strategy and global marketing strategy and effectively manage the budget within the supervision of the Global Marketing Director
  • In collaboration with global and local partners/agencies you further develop and execute our marketing strategy and plan for 2024 and beyond
Lead generation, nurturing and automation
  • Together with the Marketing Operations team drive on creating and executing paid advertising and lead nurturing campaigns to drive our commercial efforts
  • Create a transparent environment between sales and marketing ie. how marketing is contributing to quality lead generation, nurturing and revenue
Content marketing
  • Content management on our digital channels: localize regular centrally produced content for your region; develop content to meet local business requirements
  • Social media management; writing copy and posting cross-channels
  • Regional newsletter program management and maintenance
  • Ensure all deliverables are on-brand
Customer engagement through Events & Sponsorships
  • Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events team
  • Manage (media) partnerships and drive new opportunities
  • Localize centrally produced content for the Top Employers Certification announcement across our different media channels
  • Production of online & offline events, in close collaboration with our central team
Key Success Competencies
  • Company-wide competencies: collaboration, customer focus, global perspective
  • Role-specific competencies: driving results, commercial nous, tech savvy, effective communication, planning & alignment, accountability
Qualification Criteria
  • Bachelor's degree (or equivalent) in business, marketing or a related field
  • Working experience as a Marketing Manager or similar role, within B2B
  • Experience with marketing automation and campaign management is a must
  • Previous experience in social media management and digital marketing
  • Previous experience with organizing local and regional events (online and offline)
  • Previous marketing experience in the HR field is advantageous
  • Excellent communication and organization skills
  • Residing in the NY area
Top Employers Institute offers
  • Competitive remuneration (monthly salary + variable pay)
  • Solid benefits and flexible working conditions (human centric)
  • We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
  • Dynamic, open, international and professional business culture
  • Plenty of room for initiatives and own responsibility
  • Work in a growing organisation with colleagues from all over the world
  • Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
  • Fast growing company backed by HAL Investments, Netherlands


Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here

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