Regional Marketing Manager North America
3 weeks ago
Regional Marketing Manager North America
The purpose of this exciting role is to increase market presence, grow brand awareness, and ensure an optimised, harmonised customer experience across the entire customer journey, as we rapidly expand our presence in North America. With a growth hacking mindset the focus is on experimentation, creative strategies, and leveraging data to achieve significant growth in a short amount of time.
The role is to be responsible for rolling out strong lead generation strategies and tactics to ensure our commercial team has a continuous pipeline of SQL to meet our ambitious targets and drive revenue. You divide your prospects and MQLs into segments based on demographics, behavior, or interests, to tailor your nurture campaigns to the specific needs and preferences of each group, increasing effectiveness.
Whilst ensuring a fit-for-purpose market positioning and value proposition, you accelerate the development of sales and marketing material, presence at relevant events, and partnerships and sponsorships with key stakeholders.
As part of the global Regional Marketing team the role works closely with the different specialist teams within the HQ Marketing teams and also with the local team in the US. The role will ensure all activities are aligned to the global strategy, implementing relevant campaigns and tactics.
Key responsibilities
Marketing strategy (collaborate with central marketing)
- Creation (or: support) and implementation of regional marketing strategy aligned with the local commercial strategy and global marketing strategy and effectively manage the budget within the supervision of the Global Marketing Director
- In collaboration with global and local partners/agencies you further develop and execute our marketing strategy and plan for 2024 and beyond
Lead generation, nurturing and automation
- Together with the Marketing Operations team drive on creating and executing paid advertising and lead nurturing campaigns to drive our commercial efforts
- Create a transparent environment between sales and marketing ie. how marketing is contributing to quality lead generation, nurturing and revenue
Content marketing
- Content management on our digital channels: localize regular centrally produced content for your region; develop content to meet local business requirements
- Social media management; writing copy and posting cross-channels
- Regional newsletter program management and maintenance
- Ensure all deliverables are on-brand
Customer engagement through Events & Sponsorships
- Ensure roll out and implementation of central approach and deliverables for all events (ensure all deliverables are on-brand) working closely the HQ Events team
- Manage (media) partnerships and drive new opportunities
- Localize centrally produced content for the Top Employers Certification announcement across our different media channels
- Production of online & offline events, in close collaboration with our central team
Key Success Competencies
- Company-wide competencies: collaboration, customer focus, global perspective
- Role-specific competencies: driving results, commercial nous, tech savvy, effective communication, planning & alignment, accountability
Qualification Criteria
- Bachelor’s degree (or equivalent) in business, marketing or a related field
- Working experience as a Marketing Manager or similar role, within B2B
- Experience with marketing automation and campaign management is a must
- Previous experience in social media management and digital marketing
- Previous experience with organizing local and regional events (online and offline)
- Previous marketing experience in the HR field is advantageous
- Excellent communication and organization skills
- Residing in the NY area
Top Employers Institute offers
- Competitive remuneration (monthly salary + variable pay)
- Solid benefits and flexible working conditions (human centric)
- We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
- Dynamic, open, international and professional business culture
- Plenty of room for initiatives and own responsibility
- Work in a growing organisation with colleagues from all over the world
- Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
- Fast growing company backed by HAL Investments, Netherlands
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here
-
Fairport, New York, United States Bosch Group Full timeJob Description The Manager, Regional Marketing - Video Systems for North America operates as a key link between product management and sales for Video Systems and then partners with sales leadership to ensure business results are met across all vertical markets. Bosch products are designed to work together to maximize facility control, better mitigate...
-
Marketing Manager, North America
1 day ago
New Brunswick, United States Wellington Executive Search Full timeOur client is a global organization which offers a wide range of premium and branded products to address complex challenges for customers in the dietary supplement and pharmaceutical industries. With a presence in 138 countries on six continents we are now the world’s largest integrated supplier and service provider to solid dosage manufacturers...
-
Senior Marketing Manager, North America
2 days ago
New York, United States Steer Full timeJob DescriptionJob DescriptionAbout SteerWe are Steer and we help people, places and economies thrive! Steer is an ambitious, friendly global employee-owned business consultancy specializing in transport, cities and infrastructure, with over 550 staff in 26 offices worldwide. We're big enough to be global, yet small enough to foster a warm and...
-
New York County, New York, United States COS Full timeJob Description Core Responsibilities includes but is not limited to Responsible for transforming the Global VM experience of the concepts to North America by following the Brand ID as well as the commercial needs, customers and profit. Contribute to a people first working environment, supporting actions based on the annual HR goals. Collaborate with the...
-
New York, United States Booking.Com Full time**Regional Director Partner Services, North America** **Our Company** When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture. - **_Think customer first. _**We obsess about adding value for our customers - guests, partners, colleagues - to make it easier...
-
Sales - North America
1 month ago
New York, United States Twinstake UK Limited Full timeJob DescriptionJob DescriptionSalary: About Twinstake Twinstake is an institutional-grade, non-custodial staking provider, designed and built in collaboration with leaders in the digital assets space. The business operates validators across a wide range of Proof-of-Stake protocols and allows institutional clients to delegate their assets using their...
-
Employee Communications Lead, North America
1 month ago
New York, New York, United States Ralph Lauren Full timeCompany DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...
-
Regional Accounts Sales Manager
4 weeks ago
New York, United States INCOM Manufacturing Group Full time**Regional Accounts Sales Manager (North Eastern U.S.)** Industrial Markets North Tonawanda, New York Minimum Experience **Mid-level** Compensation **Salary + Commission** INCOM Manufacturing Group Inc is currently seeking a full-time candidate for our Regional Accounts Sales Manager position for the North Eastern U.S. INCOM has been in business since 1975...
-
Employee Communications Lead, North America
3 weeks ago
New York City, United States Ralph Lauren Full timeCompany DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...
-
Regional Sales
2 weeks ago
New York, United States SESAMm Full timeSESAMm SESAMm (www.sesamm.com) extracts ESG Risk and Positive Impact insights from millions of unstructured text data sources across the public internet in over 100 languages, helping clients distill valuable intelligence on businesses and their customers to make investment decisions and manage risk. We work with many well-known firms around the world in...
-
Head of Marketing Americas
3 days ago
New York, United States SCOR Full timeJob DescriptionIn the dynamic context of a new 3-year strategic plan launched by the Group and a recently reorganized organization, you will oversee marketing planning and operations for SCOR Property & Casualty in the Americas region (i.e., Canada, USA, Caribbean, Central and Latin America). In line with the global strategy and marketing plan, you will work...
-
Head of Growth North America
2 weeks ago
New York, United States Planck Security Full timeOur mission at Planck Security is to make business communication as easy and confidential as talking face-to-face to a friend. We are an international company with teams in Switzerland, Luxembourg, Germany, and Spain. Our company proudly promotes a hybrid and remote work model, connecting a diverse team of innovators working from across Europe and beyond....
-
Head of Growth North America
2 weeks ago
New York, United States Planck Security Full timeOur mission at Planck Security is to make business communication as easy and confidential as talking face-to-face to a friend. We are an international company with teams in Switzerland, Luxembourg, Germany, and Spain. Our company proudly promotes a hybrid and remote work model, connecting a diverse team of innovators working from across Europe and beyond....
-
North America Regional Partner Lead
1 week ago
New York, NY, United States Celonis Full timeWe're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.We're Celonis, the global leader in Process Mining technology and one of the...
-
Business Development Manager
4 days ago
New York, United States GMG Full timeAbout GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span across five key verticals: GMG...
-
Business Development Manager
2 weeks ago
New York, United States GMG Full timeAbout GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span across five key verticals: GMG...
-
VP of Sales North America
2 weeks ago
New York, NY, United States MBR Partners Full timeOur client is a leading provider of Digital BSS solutions covering all the key areas like Billing, Charging, and Product Catalog.We are looking for a VP of Sales Americas capable of hunting for new sales opportunities with Fixed Telcos, Mobile Service Providers, and MVNOs in the North American region. The candidate will manage a go-to-market sales team of...
-
CRM Manager, North America
7 days ago
New York, United States LVMH Fragrance Brands Full timeJob Description Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.The CRM will support the North American business by enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty’s customer...
-
Head of North America Sales
1 month ago
New York, NY, United States Excelsior Search Full timeExcelsior has been engaged to conduct a search for this innovative market data solutions fintech, a relatively small (c300 staff) yet established global data & technology provider to the financial markets, with a great client base of tier 1 banks, asset managers and hedge funds etc in Europe and North America. Following additional investment and the...
-
CRM Manager, North America
3 weeks ago
New York County, New York, United States LVMH Fragrance Brands Full timeJob Description The CRM will support the North American business by enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty’s customer experience for our owned ecommerce, but also supporting the overall client journey for North America. CRM Strategy &...
