Marketing Specialist

3 weeks ago

New York, United States Urban Leaf NY Full time

**Urban Leaf Dispensary** is an exciting new addition to the NYC cannabis landscape, set to open its doors in April. Located in the heart of the city, Urban Leaf aims to redefine the cannabis retail experience by offering a curated selection of high-quality products in a modern and inviting environment. Committed to providing exceptional customer service, education, and community engagement, Urban Leaf strives to be more than just a dispensary—it aims to be a trusted resource and destination for both seasoned cannabis enthusiasts and newcomers alike. As we prepare to launch, we are seeking a dynamic and experienced Marketing Specialist to join our team and help us share our passion for cannabis with the world.

**Job Description: Marketing Specialist for a Cannabis Dispensary**

**Must Have**:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum of 2-3 years of experience in marketing, preferably within the cannabis industry or related field.
- Strong understanding of cannabis regulations and compliance.
- Proficiency in social media platforms including Instagram, Facebook, Twitter, and LinkedIn.
- Experience in planning and executing marketing events and promotions.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Strong analytical skills to track and measure marketing campaign performance.
- Ability to work independently and as part of a team.
- Familiarity with marketing tools and software such as Google Analytics, Hootsuite, or similar platforms.

**Will Do**:

- Develop and implement comprehensive marketing strategies to promote the dispensary's products and services.
- Manage and create content for social media platforms, including posting updates, engaging with followers, and running targeted ad campaigns.
- Organize and coordinate marketing events, including product launches, educational seminars, and community outreach programs.
- Collaborate with the sales team to create promotional materials and campaigns to drive sales and customer acquisition.
- Monitor and analyze the performance of marketing campaigns using analytics tools to identify areas for improvement and optimize ROI.
- Stay up-to-date with industry trends, regulations, and competitive landscape to ensure the dispensary's marketing strategies remain innovative and compliant.
- Work closely with vendors, influencers, and partners to leverage co-marketing opportunities and expand brand reach.
- Manage the marketing budget, allocate resources effectively, and track expenses to ensure cost-effective campaign execution.
- Develop relationships with local media, bloggers, and influencers to secure coverage and endorsements for the dispensary.
- Provide regular reports and updates to management on marketing activities, campaign results, and upcoming initiatives.

This Marketing Specialist will play a crucial role in enhancing the dispensary's brand awareness, driving customer engagement, and ultimately contributing to the growth and success of the business within the cannabis industry.

**Job Types**: Full-time, Part-time

Pay: $18.00 - $24.00 per hour

Expected hours: 24 - 40 per week

Work Location: In person

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