Digital Media Marketing Specialist

1 month ago

Bloomington, United States Young Men's Christian Association of Monroe County, Inc. Full time
Job DescriptionJob Description

POSITION SUMMARY:

Responsible for developing, implementing, and maintaining digital content that supports the YMCA of Monroe County marketing initiatives. Oversee the website, email, video, blog, and app content, as well as the social media accounts for three locations that support Y programs, promotions, and communication pieces for members, donors, and the Monroe County community.

ESSENTIAL FUNCTIONS:

  • Manage all digital media communications through daily updates and timely responses to comments or questions.
  • Develop and implement goals for the various applications through website, email, social media, blog, video, app, and other design materials that are consistent with the Y’s communication and marketing goals.
  • Manage and oversee the YMCA of Monroe County website.
    1. Responsible for consistent copy and layout of the YMCA of Monroe County website.
    2. Ensure site is maintained in compliance with the visual and brand standards established by the Y-USA guidelines.
    3. Create navigational structure of the website and hierarchy of information, and continually strive to improve processes for the website that will enhance user experience.
    4. Implement SEO best practices in order to optimize website for search engines, using Google Analytics to track effectiveness.
  • Create video content from conception to finalization. Plan, film, and edit each project.
  • Create and manage email and social media marketing campaigns and calendar.
  • Responsible for building and communicating YMCA brand in a clear and effective manner and within the parameters of a cause-driven organization.
  • Write, edit, and update materials for all digital platforms, targeting optimized language and structure for each specific platform.
  • Manage all social media platforms with relevant content and seek other opportunities to increase reach to appropriate audiences.
  • Ensure communications are accurate, clear, and complete while maintaining a consistent tone and Y voice.
  • Provide statistics for monthly metrics on all digital platforms.
  • Maintain promotional content on TV screens at both branches.
  • Assist in the conception of new marketing campaigns, plans, and tactics.
  • Assist Marketing Department with marketing plans for special events. Work closely with planning stages of events for marketing support and day-of tasks as needed.
  • Collaborate with our program, development, and membership teams to coordinate digital outreach for each department.
  • Use Adobe InDesign to update and maintain copy of print marketing materials, member communication pieces, and templates as needed including program fliers, internal branch marketing pieces, and promotions.


QUALIFICATIONS:

  • Belief in the YMCA and its mission.
  • Bachelor’s degree in communications, journalism, English, marketing, public relations, media, or related field preferred.
  • Experience with website design and content management.
  • Proficiency with video production and familiarity with Adobe Premiere Pro is preferred.
  • Strong skills in designing and implementing social media strategies including the use of Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok.
  • Proficiency with Microsoft applications as well as experience in Adobe Creative Suite programs, especially Premiere Pro and InDesign. Experience with Constant Contact or other email marketing platforms is preferred.
  • Certification in Google AdWords and Google Analytics 4 or complete certification requirements within six months of start date.
  • Familiar with The Chicago Manual of Style.
  • Excellent writing, editing, and proofreading skills.
  • Must be able to complete projects by a deadline.
  • Motivated to bring Y marketing to the next level of effectiveness to help achieve the Y mission more fully.
  • Must be able to work both independently as well as in a team setting.
  • Able to creatively brainstorm and interpret new ideas.
  • Strong interpersonal and communication skills, including the ability to interact positively with staff and top community leaders
  • Work as a member of the marketing team, be supportive, assist others when help is needed, and attend department meetings.

COMMUNITY DESCRIPTION:

The YMCA of Monroe County, founded on Christian principles, is a charitable organization with an

inclusive environment committed to enriching the quality of family, spiritual, social, mental and

physical well-being. Through group exercise classes, youth programs, swim lessons, adult health

programs, and more, we aim to build a healthier Monroe County. Every day, we work side by side

with our neighbors to make sure that everyone, regardless of age, income, or background, has

the opportunity to learn, grow, and thrive.

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