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Marketing Manager

2 months ago


New York, United States Vitamin Bounty Full time $100,000 - $120,000
Job DescriptionJob Description

Job Overview:

We are seeking a dynamic and experienced Marketing Manager to lead our marketing team and drive the strategic planning and execution of marketing campaigns. The ideal candidate will be a results-oriented professional with a proven track record in developing and implementing successful marketing strategies that increase brand awareness, drive customer engagement, and achieve business objectives.

Key Responsibilities:

  • Strategic Planning:

    • Develop and execute comprehensive marketing plans and strategies to achieve company goals and objectives.
    • Analyze market trends and consumer behavior to identify opportunities for growth and competitive advantage.
  • Campaign Management:

    • Oversee the creation and implementation of marketing campaigns across various channels including digital, print, social media, and events.
    • Monitor campaign performance, analyze metrics, and adjust strategies to optimize results.
  • Team Leadership:

    • Manage and mentor a team of marketing professionals, providing guidance and support to ensure successful execution of marketing initiatives.
    • Foster a collaborative and innovative work environment within the marketing department.
  • Budget Management:

    • Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
    • Track expenses and provide regular reports on budget performance.
  • Brand Management:

    • Maintain and enhance the company’s brand identity and ensure consistency across all marketing materials and channels.
    • Coordinate with creative teams to develop compelling content and design that aligns with brand guidelines.
  • Market Research:

    • Conduct market research to gather insights on customer preferences, market conditions, and competitive landscape.
    • Utilize research findings to make informed decisions and refine marketing strategies.
  • Stakeholder Collaboration:

    • Collaborate with other departments, such as sales and product development, to align marketing efforts with overall business objectives.
    • Build and maintain relationships with external partners, vendors, and agencies.
  • Reporting and Analysis:

    • Prepare and present regular reports on marketing performance, including KPIs, ROI, and other relevant metrics.
    • Use data-driven insights to evaluate the effectiveness of marketing activities and make recommendations for improvement.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus.
  • Proven experience (typically 5+ years) in marketing management, with a strong track record of successful campaign execution and team leadership.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, social media advertising).
  • Proficiency in Tiktok shop and Affiliation marketing
  • Excellent communication, leadership, and organizational skills.
  • Strong analytical abilities with experience in market research and data analysis.
  • Ability to thrive in a fast-paced and dynamic work environment.

 

Company DescriptionVitamin Bounty is one of the successful supplements companies in the US, with a wide range of products , Promotes better health and wellness for consumers on their personal journeyCompany DescriptionVitamin Bounty is one of the successful supplements companies in the US, with a wide range of products , Promotes better health and wellness for consumers on their personal journey