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Ecommerce Key Account Manager
1 month ago
Job Description: Category Manager
Position: Ecommerce Key Account Manager
Location: SWCORP Headquarters, Florida
Department: Sales & Marketing
Reports To: Director Of Key Accounts
About SWCORP:
SWCORP is a leading manufacturer of luxury bath products, known for our innovative solutions including medical walk-in tubs (Meditub), steam bath generators (SteamSpa), whirlpool bathtubs (Atlantis Whirlpools), and high-fashion fixtures (ANZZI). Our mission is to deliver aesthetically pleasing, reliable, and affordable bathing solutions to a diverse customer base, including homeowners, facilities, and individuals with special needs. We pride ourselves on delivering excellence and comfort through our high-quality products.
The eCommerce Key Account Manager will be responsible for maintaining current B2B eCommerce business thru strong customer partnerships, backend systems support, pricing, and promotion guidance, and working internally with Sales, Marketing, Supply Chain, Operations, and Accounting to ensure account health and profitability. The successful candidate will be the main point of contact for several customer partners and focus on managing the business relationship, including improving business terms to drive sales and margin improvements. An excellent understanding of eCommerce business concepts, practices, and procedures is a MUST. The candidate will be a team lead and assist in software and best practice training with internal staff. An excellent eCommerce Key Account Manager must have extensive experience in understanding consumer needs in a Soft or Durable Goods industry. The goal is to increase the sales and profitability of the business to drive sustainable growth.
Responsibilities:
Cross train in all Key Accounts back-end systems to be well versed in respective best practices.
Daily review of product listings and inventory feed to ensure products are buyable on partner sites.
Conduct regular business reviews with clients to assess performance, identify opportunities, and address any issues or concerns.
Proactively identify upsell and cross-sell opportunities within existing accounts, leveraging a deep understanding of client needs and industry trends.
Stay abreast of market developments, competitor activities, and emerging trends to inform strategic decision-making and maintain a competitive edge.
Monitor account health and profitability, tracking key performance metrics and taking corrective action as needed to ensure targets are met or exceeded.
Represent the company at industry events, conferences, and networking functions to enhance brand visibility and expand our network of contacts
Monitor and maintain advertising and promotional events across channels.
Partner with Sales and Marketing for strategic planning and execution of a sales growth plan
Preparation of analytics, reports, and insights with the goal of making actionable recommendations.
Partner with Customer Service to ensure a quality user experience and backend portal training.
Partner with Category Management on product assortment and gaps for key channels.
Knowledge of backend e-commerce platforms, preferably in the Home Improvement market preferred.
Ability to manage multiple priorities, set and achieve challenging sales goals, work under the pressure of a deadline.
Be main point of contact in the absence of the Director of Key Accounts
Requirements:
Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.
ERP experience Is a must – Netsuite or Acumatica preferred
Soft or Durable Goods experience is required
Existing relationships with Buyers in the Home Improvement category online a plus
e-Commerce experience is required Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence.
Excellent communication and presentation skills, with the ability to articulate complex ideas and influence key stakeholders at all levels.
Strategic thinker with a proactive and results-oriented mindset, able to anticipate client needs and develop tailored solutions to meet them.
Deep understanding of industry dynamics, market trends, and competitive landscape in relevant sectors.
Education and Training:
Bachelor's degree in Business, Marketing, or a related field or equivalent work experience.
Minimum of 3-4 years of e-commerce and category management experience.
Desired systems experience includes retailer vendor portals, Microsoft Office and Netsuite
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