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Vice President of Sales, Wholesale

1 month ago

Naples, United States Waterline Marketing Full time
Job DescriptionJob Description

Company Overview: Waterline Marketing is a leading wholesale importer, manufacturer and distributor of high-end culinary and food preparation equipment sold to food and beverage wholesalers, retailers and restaurants worldwide. As the parent company of Creamright, Inc., WhipCreamExpress, Inc. and NitroKit.com, we are your source for the highest quality culinary infusion products, including CO2 soda siphons and chargers, nitrous oxide and carbon dioxide whip-cream dispensers and chargers, and authentic iSi culinary products.

 

Position Overview: THIS ROLE IS OPEN TO REMOTE CANDIDATES LOCATED IN THE CONTINENTAL UNITED STATES. Reporting to the Chief Executive Officer, The VP of Sales, Wholesale will be responsible for driving wholesale revenue growth, leading and developing a sales team, identifying, and developing new business opportunities and expanding the presence of our brand and products. The ideal candidate will be an experienced food service sales executive and a highly motivated self-starter possessing strong relationship building skills and a track record of success in a sales leadership role selling to the food service industry. He/she must effectively influence and drive the brand with distributor, reseller, restaurants, and retail accounts in the United States and Canada and be a resourceful, creative thinker who can create a cult-following amongst their customers in today's competitive landscape. With a player-coach approach, this individual must effectively lead a team of sales professionals and ensure all team members are well-positioned, well-supported and provided with proper direction. The role is based in Naples, Florida, and is critical to the success of our multichannel strategy. Remote candidates will be considered for the right leader.

 

If you are interested in taking charge of our wholesale customer portfolio and have prior food service wholesale experience a business-to-business (B2B) sales role, are sales performance driven and over-quota attainment focused, we encourage you to apply.

 

Key responsibilities:

Sales Strategy & Leadership

  • Establish multi-year growth strategies across all CreamRight product categories with partners including independent retailers, independent distributors and resellers, specialty chains, department stores, and marketplace accounts
  • Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives
  • Establish optimum sales territory allocation and evolution as markets mature and evolve
  • Manage sales rep structure including management of both independent and employed sales reps including working with finance on appropriate commission and compensation structure
  • Be responsible for evolving specialty and independent sales models and account support structure
  • Establish relationships directly with key accounts and top independent distribution partners to best understand their needs and support the sales team
  • Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners, partnerships, and other opportunities
  • Lead development of our wholesale loyalty program to incentivize, recognize, and reward top accounts
  • Manage and attend industry trade-shows and drive traffic to the CreamRight trade show presence at marketing events

· Provide analysis and reporting including but not limited to outreach, sales initiation inbound sales orders, closing sales, reorders and account satisfaction

Sales Operations

  • Establish and manage wholesale operations calendar, including key market dates, trade-shows, sell-in periods, and regular business reviews with key accounts
  • Provide recommendations for wholesale pricing and business terms that drive profitable growth
  • Ensure B2B sales programs are executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experience
  • Standardize weekly, monthly, and quarterly sales reports with meaningful insights from the department and presenting clear plans to recoup budget variances when applicable

Cross-functional Collaboration

  • Collaborate across all departments to ensure desired outcomes are achieved
  • Pursue continuous improvement of wholesale, resale, and retail operations ensuring proactive support of future revenue goals
  • Partner with head of eCommerce/product management, marketing, warehouse operations, and customer service to develop programs that support acquisition of new accounts and support sell-through and reorder with existing accounts; foster brand alignment through establishing and implementing POP and marketing activities that ensure CreamRight’s high brand standards are maintained throughout the channel
  • Enhance partnership with Operations and Customer Service team to establish standards for wholesale customers and support for sales team
  • Work with Director of Planning to optimize inventory ordering and allocation

Qualifications:

  • MUST HAVE B2B FOOD SERVICE/EQUIPMENT SALES EXPERIENCE TO BE CONSIDERED
  • Minimum 10+ years of prior experience in a similar leadership role with P&L accountability, specifically with a food service reseller or wholesale sales organization such as Sysco, Gordon Food Service, Performance Food Service or similar organizations selling to Food Service Buyers – experience selling to restaurant chains will also be considered
  • Track record of delivering continuous growth within our target market in the US and Canadian market
  • Reputation for nurturing relationships with partners and distributors selling accounts of all types and sizes with an established industry network of past and current relationships with buyers, former partners and colleagues
  • Proven history for developing and ensuring the success of independent and/or in-house B2B sales reps through hiring and effective sales management
  • Solid understanding of financials including industry pricing, gross margins, and operational accounting
  • Demonstrable expertise of the culinary, housewares, and retail industry past, present, and future
  • Proven ability to establish and drive sales processes from pipeline management to acquisition of new B2B accounts
  • Experience in leading wholesale outreach through trade shows and events
  • Demonstrated history of positioning product against competition, and winning
  • Proficiency in analyzing sales and presenting executive summaries of channel performance with identification of risks and opportunities
  • BA/BS degree preferred but not required

 

Location:

While the company is located in scenic Naples Florida, this role is open to remote candidates. The scenic surroundings and vibrant community make Naples an attractive place to live and work. With over 700 restaurants (just in Naples alone), gorgeous beaches, interesting eco-systems to explore, year-round outdoor activities and a laid-back tropical lifestyle, it’s no wonder Naples is the jewel of southwest Florida’s Paradise Coast

 

Benefits:

  • Competitive salary based on experience and qualifications.
  • Health insurance subsidized (75% company paid).
  • Paid time off and vacation days.
  • Opportunities for professional development and growth within the company.

 

If you're a performance-driven food service sales leader who is hands-on and detail-oriented with a passion building positive food service distributor experiences, we invite you to apply for the Vice President of Sales, Wholesale for Waterline Marketing. Join our team and contribute to the success of Waterline Marketing.

 

We look forward to reviewing your application.

Company DescriptionWaterline Marketing is a leading wholesale importer, manufacturer and distributor of high-end culinary and food preparation equipment sold to food and beverage wholesalers and retailers worldwide. As the parent company of Creamright, Inc., WhipCreamExpress, Inc. and NitroKit.com, we are your source for the highest quality flavor-infusion products, including CO2 soda siphons and chargers, nitrous oxide and carbon dioxide whip-cream dispensers and chargers, and authentic iSi culinary products.Company DescriptionWaterline Marketing is a leading wholesale importer, manufacturer and distributor of high-end culinary and food preparation equipment sold to food and beverage wholesalers and retailers worldwide. As the parent company of Creamright, Inc., WhipCreamExpress, Inc. and NitroKit.com, we are your source for the highest quality flavor-infusion products, including CO2 soda siphons and chargers, nitrous oxide and carbon dioxide whip-cream dispensers and chargers, and authentic iSi culinary products.