Program Manager
1 month ago
Russell Tobin's client, an American computer and consumer electronics company is hiring for a Program Manager in Culver City, CA
We seek a program manager with proven ability working with internal and external partners to launch high visibility partnerships
The position requires a hands-on, get-the-job-done, attitude.
Apply Now
Employment Type: Contract/Hybrid
Location: Culver City, CA
Pay rate: $55-$62/hr, DOE
Responsibilities:
- Hands-on management of Americas search engine marketing program, from planning to tactical execution.
- Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
- Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance
- Stays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
- Evaluates opportunities against financial goals and brand fit, testing as appropriate.
- Recommend and execute on new tests and beta opportunities
- Provides analytical support with our Data Sciences team on campaign performance
- Final cropping and fine retouching in Photoshop Final cropped Image uploaded to asset management system
Required experience:
- Bachelor’s Degree
- 5+ years' experience in Paid Search performance marketing programs
- Strong hands-on experience with search engine marketing, bid management systems
such as Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms - Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
- Experience with account re-organization and full understanding of how-to best segment keywords, match types and audiences.
- Data driven and passionately analytical, Excel power user
- Project management experience managing external partners across international environment
- Ability to manage and influence without direct management of stakeholders
- Good technical proficiency with a desire to learn more
- Experience documenting processes and customer experience
Nice to have skills:
- Experience managing and optimizing product feeds highly
- Experience working with a global brand
- Experience on Marin
- Knowledge and experience managing Google Shopping/Product Listing Ads
- Spanish, Portuguese or French language skills
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
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