Director of Sales and Marketing

1 week ago

Fredericksburg, United States Morningside House Senior Living Full time
Job DescriptionJob Description

Now Hiring: Director of Sales, Senior Living

We are looking for a Director of Sales to join our leadership team at Morningside House of Spotsylvania, a leading memory care community in Fredericksburg, VA.

Apply today to become a valued member of our incredible team at Morningside House Senior Living, proudly part of Morningside Elite Management, one of the only women-owned and operated senior-living management companies in the nation. Together we THRIVE

What we are offering:

  • Competitive pay
  • Streak Attendance Bonus – earn up to $3,000 a year
  • Referral Bonus – $750 for full-time employee referrals and $375 for part-time referrals.
  • Deficiency-Free Annual Survey Bonus - $100 Full-time & $50 Part-time staff
  • 401K Match - company will match 50% of the first 4%. 100% vested after 6 years.
  • Paid Time Off – 10 days in your first year as Full-time employee & 6 days as Part-Time.
  • Tuition Reimbursement
  • Holiday Pay.
  • Medical, Dental and Vision insurance.
  • Employer Paid Life and AD&D insurance.
  • Employer Paid Hospital Insurance.
  • Optional Supplemental Insurance Coverage.
  • Employee Exclusive Discount program by LifeMart.
  • Professional growth and development opportunities.
  • Employee Appreciation Events.

Director of Sales, Senior Living -Position Summary:

In accordance with established policies and procedures, this position is expected to lead and direct all aspects of marketing to include taking charge of the sales and marketing efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding monthly and annual goals.

Director of Sales, Senior Living -Essential Functions:

  • Directs all sales and marketing activities to meet and exceed budgeted occupancy goals at all times by: Schedule, organize and conduct tours with prospective resident of assisted living and memory care.
  • Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and appropriately.
  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events and family nights.
  • Develop and maintain a good working relationship with residents, families and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
  • Secure the required number of budgeted move-ins and achieve net gains each month.
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Regional Director of Sales and Marketing and Regional Director of Operations in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
  • Complete quarterly media planning with current vendor on a timely basis.
  • Keep Executive Director informed of all sales activities daily.
  • Maintain Lead Status Report of Move-in and Move-outs weekly.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox.
  • Assure every alternative is considered before closing a lead.
  • Keep informed of all trends, developments, concepts and techniques in his/her field that effect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Visit competitors quarterly.
  • Maintain confidentiality of all pertinent information.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.

Director of Sales, Senior Living -Qualifications:

  • Experience: Previous sales/admission experience in senior living.
  • Bachelors degree from a four-year college or university preferred, or one to two years’ experience and/or training, or equivalent of education and experience.





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