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Account Executive
3 months ago
The Account Executive works with the Account Supervisor (AS) and/or Account Director in directing and coordinating assigned projects on a busy retail account. In this role, the AE is responsible for sound, proper and timely execution of all assigned work, all marketing needs: Video/TV, Social, Digital, Website, OOH, and Print.
The AE will be responsible for managing on-going and in-depth interactions with both the agency’s staff and client contacts. The AE will report to the Account Supervisor/and or Account Director and will have direct client contact with the external Marketing Team. Activities include, but are not limited to, the following:
- Manage the creative process for Digital, Social, Web and Video/TV projects.
- Create work orders based on previous ads or new creative briefings to ensure alignment with overarching strategy
- Open work order in system and assign job numbers, specs, direction
- Work closely with creative teams to ensure creative is being done correctly
- Work with outside vendors as needed to ensure all work has been uploaded and delivered on-time and to spec
- Manage Timelines and set due dates for various stages of job completion
- In partnership with Project Manager and Creative Team, manage creative process for multiple projects and deadlines to ensure staying on task
- Quality Control
- Communicate client changes/recommendations and provide guidance/insight regarding jobs to Creative Department and appropriate internal departments
- Check work against original work order or creative brief to ensure on strategy
Agency Support
The AE will also be responsible for overseeing with the Account Coordinator for:
- File organization
- Meeting support
- Daily priorities and weekly status documents
- Internal timelines
Performance Evaluation Criteria
The AE is evaluated on having a positive attitude, the quality of the agency output/service for assigned projects, the degree of client satisfaction and on the level of skills demonstrated in performing the job.
Skills
The process by which an AE accomplishes his/her objectives involves several distinct skills and/or abilities as defined below.
- Positive Attitude - must maintain positive relationship with the client and internal teams
- High attention to detail - review all work to ensure accuracy
- Outstanding written and oral communication - organizes thoughts in a logical, clear and concise manner.
- Clear communication with multiple stakeholders. A good AE has to be a thinker, not a messenger.
- Organizing/planning - handles workflow on assigned projects and revises plans when required
- Taking initiative - An independent worker that works well on a team and can be proactive and a self-starter
- Decision making capabilities - makes realistic/workable commitments and recommends sound solutions and ideas
- Ability to problem solve - offers suggestions and ideas
- Be able to work with the internal teams to find solutions to clients’ needs
- Flexibility with schedule
- Ability to manage Excel spreadsheets
- Proficient with all Microsoft Office programs is preferred.
