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SEO Lead

3 months ago

New York, United States Pearl Full time
Job DescriptionJob Description

About Pearl:

Pearl helps the top 1% of operators worldwide land long-term roles at fast-growing startups and corporations in the US and EU. We believe that even though opportunity isn’t created equal in the world, ambitious talent is. We bridge that opportunity gap by sourcing the best opportunities for candidates and putting those who pass our tests through a free, rigorous upskilling program. We only work with executives who want long-term hires they can keep promoting, and do the same ourselves.

Both of our founders are seasoned operators who have founded and sold multiple companies. We’ve 4x’ed our company size over the past year and are looking for someone who’s hungry and wants to grow in a fast-scaling company.

Our core values:

  • Highly enthusiastic. We’re curious about how the world works, care a lot about our work, and are excited to take on new projects.
  • Empowers others. We’re here to help our teammates be their best selves and help nurture their growth.
  • Wins. We’re tenacious in our ability to get something done and be a force of nature.
  • Proactive and with a growth mindset. We’re interested in the continuous improvement of ourselves and our team’s processes.
  • Creative and willing to take calculated risks. We’re not afraid to try new, crazy ideas and know that it’s the 1% of ideas that do work that can skyrocket our business.

___

About the Role:

Job Title: SEO Lead & Content Writer

Working Schedule: Full Time | 40 hours per week | 9 AM to 5 PM Eastern Time

Type of Contract: Independent Contractor

Salary: up to 4,000 USD per month (dependent on your skills & experience)

____


As the SEO Lead & Content Writer, you'll play a critical role in driving our digital marketing strategy. This position involves both strategic leadership and hands-on execution, focusing on improving search engine visibility and creating impactful content that resonates with our audience.

Duties and Responsibilities:

  • SEO Strategy & Execution:
    • Develop and implement comprehensive SEO strategies that align with business goals, focusing on increasing organic traffic and improving search engine rankings.
    • Identify and target high-impact keywords through thorough keyword research, ensuring they are effectively integrated into all relevant content.
  • Content Development & Optimization:
    • Write and oversee the production of SEO-optimized content, including blogs, landing pages, and product descriptions, to engage users and drive conversions.
    • Ensure all content is aligned with SEO best practices and continuously update it to reflect changing trends and algorithms.
  • Technical SEO Management:
    • Conduct regular technical SEO audits to identify and resolve issues that could impact search performance.
    • Collaborate with web developers to implement technical enhancements, such as improving site speed, mobile optimization, and schema markup.
  • Performance Monitoring & Reporting:
    • Track and analyze key SEO and content metrics, such as organic traffic, keyword rankings, and conversion rates, using tools like Google Analytics and Ahrefs.
    • Provide actionable insights and regular performance reports to senior management, making data-driven recommendations for continuous improvement.
  • Team Collaboration & Leadership:
    • Work closely with the marketing team to ensure content and SEO strategies are fully integrated with broader marketing initiatives.
    • Lead by example, offering guidance and support to team members while maintaining a hands-on approach to key tasks.
  • Continuous Learning & Adaptation:
    • Stay informed on the latest SEO trends, algorithm updates, and content marketing practices.
    • Experiment with new strategies and tools to keep our SEO efforts innovative and effective.

Requirements

  • Language Proficiency: Native English speaker or an individual with near-native proficiency who possesses exceptional writing skills.
  • Has at least 3 years experience in SEO management and content writing, with a successful track record of driving organic growth.
  • Strong content writing and optimization skills.
  • Excellent analytical skills with experience in SEO analytics and reporting.
  • Deep understanding of SEO tools, search engine algorithms, and best practices.
  • Technical SEO expertise, including knowledge of HTML, CSS, and JavaScript.
  • Strong leadership, project management, and collaboration skills.

Nice to have:

  • Knowledge of using Google Workspace, Notion, & ClickUp

Benefits

  • Career growth
  • 100% remote work
  • Unlimited PTOs (after probationary period)