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Division Marketing Manager

2 months ago

Tucson, United States Discovery Senior Living Full time
Job DescriptionJob Description

About Discovery Senior Living

Discovery Senior Living ranks prominently among the 5 largestsenior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of upscale, luxurysenior-living communities. With over 250 communities in nearly 40states, and 15,000 dedicated employees, Discovery Senior Living, with multiplenational brands, is one the largest and fastest growing senior living companiesin the United States. Recognized as a Great Place to Work, Discovery continuesits rapid growth trajectory to lead the industry in providing desirablecommunities and exceptional lifestyle and value for our residents all whileretaining our family-first culture. We’re a 30-year-old innovative company witha rich history of delivering exceptional service and quality care in desirable,enriching residential environments.

Discovery Senior Living is looking for a Division Marketing Manager to support our communities on the West Coast

This position is directly responsible for overseeing divisions community marketing to drive lead generation, lead conversion and community outreach efforts to support occupancy growth. This includes using creative and strategic strategies for both traditional and digital marketing tied to: advertising, direct mail, social media, events, collateral development, media relations, tracking results, lead data/analysis, reporting on ROI, annual budgeting and managing monthly expenses within budget for the TerraBella Division. This position does not include direct reports.

This position is directly responsible for overseeing divisions community marketing to drive lead generation, lead conversion and community outreach efforts to support occupancy growth. This includes using creative and strategic strategies for both traditional and digital marketing tied to: advertising, direct mail, social media, events, collateral development, media relations, tracking results, lead data/analysis, reporting on ROI, annual budgeting and managing monthly expenses within budget for the TerraBella Division. This position does not include direct reports.

Responsibilities:

  • Become an expert of all current and future markets, taking ownership through the understanding of the competition and local socioeconomic factors
  • Strategize and partner with Discovery Marketing Group, Divisional Sales Director, onsite sales teams and community leadership to develop localized marketing campaigns and to support ongoing sales incentives, sales initiatives and operational initiatives.
  • Meet ongoing lead generation goals tied to annual budgeted occupancy goals
  • Research local marketing opportunities to engage and differentiate community product and service offerings
  • Work with Discovery Marketing Group design team to develop creative strategy and robust campaigns for all channels of lead generation and lead conversion
  • Working with the communities and Divisional Director of Sales, plan and strategize the marketing of ongoing community lead generation, lead conversion and professional networking events
  • Coordinate and network local marketing activities and sponsorships within the greater community at large for developing brand awareness and name recognition
  • Working with the Divisional Sales Director and community sales, develop and support a Referral Outreach Program within the greater community. Track, analyze and report monthly on effectiveness
  • Develop and manage all community marketing budgets including monthly spend allocations
  • Manage lead data/analysis and reporting for division
  • Own social media and community reviews:
    • Approve social media posts
    • Create/post social engagement content
    • Post all events to Facebook
    • Respond to reviews
    • Respond to questions on social media/GMB
  • Research and plan local advertising and media in coordination with Discovery Marketing Group
  • Evaluate new & existing signage needs
  • Management marketing collateral for communities
  • Collect photos and testimonials for community websites and work with Discovery Marketing Group on appropriate updates
  • Special projects coordination (ex. review campaign, resident referral contests)
  • Manage promotional product/employee appreciation gifts
  • Collect and submit community content for Connection Newsletter and monthly community newsletters
  • Support public relations and media engagement for all community initiatives
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing preferred with a minimum of five years of proven marketing experience
  • Minimum three years digital marketing experience including email and social media
  • Three years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response
  • Strong presentation skills, proficient with Microsoft Power Point and Excel
  • Ability to track, analyze and report on ROI
  • Capacity to function in a fast-paced, environment
  • Experience with budget monitoring and management, and P & L reports
  • Ability to follow and take direction and feedback
  • Ability to build relationships and articulate ideas well
  • Excellent grammar, editing, proofing and copywriting skills
  • Good communication and interpersonal skills
  • Attention to detail for precise analysis of data
  • Critical thinking and problem-solving skills
  • Ability to work with teams and collaborate
  • Time management and multitasking skills with the ability to prioritize tasks

Benefits:

In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

EOE D/V