Director of Website Strategy

3 weeks ago

Waltham, United States allego Full time
Job DescriptionJob Description

At Allego, we’re on a mission to redefine the future of modern sales enablement. We are a rapidly growing SaaS technology company in the metro Boston area, with sustained double-digit growth every year in our 10+ year history. Our Allego Modern Revenue Enablement Platform is AI-driven and seller-centric, with the power, agility, insight, and ease organizations need to drive better sales results in a hybrid world—all in a single app. We’ve been recognized by prominent analyst firms such as Gartner and Forrester as a market leader, with our platform approaching 1 million users in 65 countries across the globe.

Our customers span one quarter of Dow Jones Industrial Average companies, 5 of the 15 largest U.S. banks, 5 of the 8 largest U.S. insurance companies, 4 of the 5 largest global medical device companies, 3 of the 5 largest global pharmaceutical companies, 6 of the 10 largest U.S. wealth management companies, 5 of the 5 largest global asset management companies, and many other global enterprises. Not only are we growing quickly, but The Boston Business Journal, The Boston Globe, and Inc. Magazine have all named us as a top place to work.

Role Description:

This is an outstanding opportunity to enter a high-growth company and make an immediate impact on its success. Our goals are aggressive, our market is growing rapidly, and we’re looking for a seasoned yet scrappy, creative, and motivated individual to take our website to the next level — continuously driving and reinforcing Allego’s market leadership position.

Reporting to the VP of Marketing, the Director of Website Strategy is tasked with aligning our website, App Store listings (iOS, Android), and Peer Review Sites (G2, TrustRadius, Gartner Peer Insights) with our marketing strategies and promotions. In this pivotal role, you'll champion our web strategy, expertly balancing paid and organic tactics to bolster demand generation, with a focus on making our website the premier channel for driving engagement. You'll lead a cross-functional team to optimize our web presence to support growth targets. Your role will involve leveraging analytics to demonstrate the digital marketing programs' impact, improving website experience and conversions. Working in partnership with growth marketing, product marketing, content, and external partners, your efforts will be central to advancing our online footprint. This position is perfect for individuals skilled in orchestrating an effective web strategy, eager to drive innovation and execution in Allego's dynamic, digital-first environment.

How you’ll make a difference in this role:

  • Develop and lead a focused strategy using the website to drive pipeline growth, increase conversions, and boost ARR, emphasizing Allego's core capabilities.
  • Monitor and analyze site performance to identify improvement opportunities and implement data-driven strategies.
  • Build a compelling online presence that highlights Allego's leadership in revenue enablement, guiding prospects through their decision-making.
  • Manage web projects with clear priorities and efficient communication, ensuring timely and impactful delivery.
  • Oversee external agencies and service providers to support strategic web initiatives effectively.
  • Collaborate with marketing and communications teams to ensure web strategies support broader business goals.
  • Work with Marketing Ops to enhance site usability and conversion through A/B testing and personalization strategies.
  • Direct CMS management, ensuring the site remains fresh, engaging, and reflective of Allego's value proposition.
  • Support SEO strategy initiatives that increase global visibility and attract a targeted audience, sharing key achievements.
  • Evaluate and optimize the web tech stack to ensure a cutting-edge online presence.

Requirements

The ideal candidate will have:

  • 8+ years of website management experience, preferably in a B2B SaaS setting.
  • Profound expertise in CMS (Wordpress) digital marketing (Google, LinkedIn, G2, TrustRadius) and marketing automation platforms (Hubspot), encompassing various features like landing pages, forms, workflows, etc.
  • Adeptness in data analytics, reporting tools like HubSpot, Salesforce, Google Analytics, and the acumen to convert data into actionable strategies.
  • Stellar project management abilities, juggling multiple projects effortlessly.
  • An analytical thinker with an innate curiosity for digital innovations.
  • Exceptional communication skills, with the ability to foster collaboration across various departments.
  • Ability to think creatively and innovatively, while maintaining a data-driven approach.
  • A result-driven approach, infused with a passion for digital excellence.
  • Certifications for Google Ads, LinkedIn Ads and SEO are a plus.

Benefits

Culture and values:

Our core values, better known as Allego’s Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other. Take a look here

Benefits:

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment:

  • Medical/dental/vision
  • Unlimited vacation
  • Paid parental leave
  • Health Reimbursement Account (HRA)
  • Flexible Spending Account (FSA)
  • 401(k) with matching
  • Short & long term disability, AD&D, life insurance

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