Director, HCP Marketing
2 weeks ago
Job Description
The Director, HCP Marketing will play a critical role as a member of the LYBALVI Brand Team in accelerating the education and uptake of this recently launched brand with HCP stakeholders. This person will report to the Senior Director, HCP Lead and will be primarily responsible for strategic marketing initiatives that directly impact brand performance.
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Key Responsibilities:
Lead LYBALVI brand plan across all key commercial functions
Maintain and refine personal and non-personal strategies while ensuring strategic and tactical alignment and integration of tactical activities including emerging omnichannel capabilities
Manage HCP positioning, campaign, key messages
Compile HCP insights from various sources including market research, analytics, field and thought leader liaison advisory councils, advisory boards
Lead cross-functional competitive entrant planning workstream
Support management of existing free goods programs and development of new potential programs
Act as liaison to key cross-functional partners including Sales, Sales Training, Thought Leader Engagement, Market Access, Medical Affairs and Product Communications
Maximize value of external partners (i.e. advertising agency) in a cost-effective manner
Qualifications
Minimum Education & Experience Qualifications:
Bachelor's degree in business or science
12+ years of experience with positions of increasing responsibility
Preferred Qualifications:
10+ years experience in pharmaceutical product marketing
5+ years in inline marketing focused on HCP marketing and brand strategy
Experience in marketing or selling CNS drugs preferred
Strategic thinker with the ability to forge focused business strategies and communicate to a wide variety of internal and external audiences
Strong analytical skills, able to clearly interpret and distill scientific, clinical and commercial information
Proven ability to lead cross matrix team as part of collaboration with brand stakeholders
Ability to effectively plan, prioritize, execute, follow up and anticipate problems
Ability to work across multiple functions (sales, sales training, finance, medical affairs)
Proven ability to partner with medical, legal, and regulatory promotional review committees
Experience managing agency partners
Ability to influence and gain consensus from peers and management
Strong written and presentation skills
Understanding of industry code of conduct and ethics
Travel Requirements:
Overnight travel ~10-15%
#LI-TT1 #LI-hybrid
About Us
Alkermes plc is a global biopharmaceutical company that seeks to develop innovative medicines in the field of neuroscience. The company has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for neurological disorders. Headquartered in Dublin, Ireland, Alkermes has a research and development center in Waltham, Massachusetts; a research and manufacturing facility in Athlone, Ireland; and a manufacturing facility in Wilmington, Ohio. For more information, please visit Alkermes' website at www.alkermes.com.
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.
#J-18808-Ljbffr
-
Director, Hcp Marketing
1 month ago
Waltham, United States Alkermes, Inc. Full timeThe Director, HCP Marketing will play a critical role as a member of the LYBALVI® Brand Team in accelerating the education and uptake of this recently launched brand with HCP stakeholders. This person will report to the Senior Director, HCP Lead and will be primarily responsible for strategic marketing initiatives that directly impact brand...
-
Director of HCP Marketing
1 day ago
Waltham, United States Syndax Pharmaceuticals Full timeThe call to action to extend and improve the lives of cancer patients is louder than ever before, and Syndax is seeking individuals who are committed to science, innovation and excellence to join us on this mission. With offices in Waltham and NYC and experts employed around the world, you will have the opportunity to learn from and collaborate with a select...
-
Director/Senior Director, Medical Education
2 weeks ago
Waltham, United States MURAL ONCOLOGY PLC Full timeThe Mural team brings together oncology expertise and passion to make an impact on patients' lives. We are seeking a highly motivated individual to join our team. This position will report to the Head of Medical Affairs. Job Summary: The Director, Lead of Medical Education & External Engagement (Professional Medical Organization and Patient Advocacy) will...
-
Director, Patient Marketing
2 days ago
Waltham, United States AbbVie Full timeJob Description It is an exciting time to join AbbVie’s growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense...
-
Senior Director, Strategic Marketing
3 weeks ago
Waltham, United States ElevateBio Full timeElevateBio is a technology-driven cell and gene therapy company, accelerating access to the cutting-edge technologies and expertise to change the future of medicine. Our integrated technologies model offers turnkey scale and biotechnological capabilities to power genetic medicines processes, programs, and companies to their full potential. The Role:...
-
Associate Director, Market Access Training
1 month ago
Waltham, United States Alkermes Full timeJob Description Outstanding opportunity for a strong training leader who possesses managed markets experience, knowledge of market access, fulfillment, and contracting processes and challenges, and an understanding of the managed care landscape. The candidate should demonstrate a passion for building and delivering development programs supporting all levels...
-
Marketing Operations Associate
2 weeks ago
Waltham, United States Yottaa Full timeAt Yottaa, we’re dynamically changing how major retailers think about the eCommerce channel. By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging. It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to...
-
Marketing Operations Associate
3 weeks ago
Waltham, United States Yottaa Full timeAt Yottaa, we’re dynamically changing how major retailers think about the eCommerce channel. By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging. It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to...
-
Associate Director, Legal and Compliance
6 days ago
Waltham, United States Deciphera Full timeCompany Description Company Description Deciphera is a biopharmaceutical company focused on discovering, developing and commercializing important new medicines to improve the lives of people with cancer. We are leveraging our proprietary switch-control kinase inhibitor platform and deep expertise in kinase biology to develop a broad portfolio of innovative...
-
Marketing Operations Associate
1 week ago
Waltham, United States Yottaa Full timeAt Yottaa, we’re dynamically changing how major retailers think about the eCommerce channel. By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging. It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to...
-
Marketing Operations Associate
2 weeks ago
Waltham, United States Yottaa Full timeAt Yottaa, we’re dynamically changing how major retailers think about the eCommerce channel. By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging. It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to...
-
Director, Account Management
23 hours ago
Waltham, United States Thermo Fisher Scientific Full timeLocation field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) ThermoFisher Scientific Director, Account Management in Waltham , Massachusetts Job Description Thermo Fisher Scientific Inc. is the world leader in serving...
-
Sr Director, Merchandise Planning
4 weeks ago
Waltham, United States Wolverine Worldwide Full time**Success Profile** Check out the top traits we're looking for and see if you have the right mix. * Collaboration * Consumer-Obsessed * Building an Inspiring Culture * Technological savvy * eCommerce Business Acumen "In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including...
-
Internal Sales Director
1 month ago
Waltham, United States Maplewood at Weston Full timeCommunity Relations Director Generous base salary and commission plus comprehensive benefits package! Want to know what makes our employees eager about going to work every day? The people we serve. Being apart of Maplewood requires passion and a desire to help others. Each employee has the ability to touch the hearts of all our seniors and be a part of...
-
Director, Account Management
4 days ago
Waltham, United States Thermo Fisher Scientific Full timeJob Description Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and...
-
Senior Director, Field Access
6 days ago
Waltham, United States Deciphera Pharmaceuticals Full timeJob DescriptionJob DescriptionCompany DescriptionDeciphera is a biopharmaceutical company focused on discovering, developing and commercializing important new medicines to improve the lives of people with cancer. We are leveraging our proprietary switch-control kinase inhibitor platform and deep expertise in kinase biology to develop a broad portfolio of...
-
Waltham, United States Upstream Bio Full timeUpstream Bio is developing innovative therapeutics in inflammation. We are a nimble company with solid financial backing that has raised $400M from high-quality investors. We are developing a monoclonal antibody targeting validated biology and are focused on our two Phase 2 studies in asthma and chronic rhinosinusitis with nasal polyps (CRSwNP) 2024. Our...
-
Director, Services Offerings
8 hours ago
Waltham, Massachusetts, United States Imprivata Full timeDescriptionCome join a winning team Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events. While we're diverse in our backgrounds and skills, we have much in common. A passion...
-
Lifecycle & Product Marketing Manager
4 days ago
Waltham, United States connectRN Inc Full timeconnectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift...
-
Waltham, United States Upstream Bio Full timeUpstream Bio is developing innovative therapeutics in inflammation. We are a nimble company with solid financial backing that has raised $400M from high-quality investors. We are developing a monoclonal antibody targeting validated biology and are focused on our two Phase 2 studies in asthma and chronic rhinosinusitis with nasal polyps (CRSwNP) 2024. Our...