Senior Manager, HCP Marketing
7 days ago
About This Role
The Senior Manager, HCP Marketing- Rare Disease, Friedreich Ataxia (FA) position offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs (Friedreich Ataxia). The Senior Manager will join the FA launch marketing team and will be responsible for building and leading HCP engagement activities, including congress and peer to peer strategy.
This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the FA business. More specifically, this position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of congresses and HCP interactions.
What You’ll Do
- Lead HCP congress strategy and marketing initiatives in close collaboration with other key functional partners including but not limited to TLLs, medical, meetings and events, and global teams
- Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
- Cultivate strong relationships with field force, cross-functional partners, and marketing agencies
- Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
- Manage multiple agency partners including management of associated budgets
- Lead development of peer to peer marketing initiatives including, but not limited to, Medical Expert videos, symposium content development and management, national webinar/broadcasts
- Lead and manage HCP non-personal promotion, partnering closely with omnichannel support teams to deploy highly effective digital campaigns to drive SOV
- Partner with medical and the customer market insights teams to lead and manage HCP advisory boards gaining valuable and actionable insights for the brand
Who You Are
You are a strategic thinker who can execute flawlessly. You put the needs of patients and those who care for them above all else and have a passion for serving them. You love to innovate across all areas including HCP engagement and experience. You have a passion and expertise in rare disease.
Qualifications- Bachelor’s degree required; MBA preferred
- 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing
- Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
- Ability to think innovatively in terms of engaging with customers and meeting their needs.
Preferred Skills:
- Experience within rare disease
- Field Sales experience a plus
- Previous congress and/or peer-to-peer responsibilities a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
-
Senior HCP Marketing Manager
2 weeks ago
Cambridge, Massachusetts, United States Biogen Full timePosition OverviewAbout the RoleThe Senior Manager, HCP Marketing for Rare Disease, specifically Friedreich Ataxia (FA), presents a remarkable opportunity to contribute to a developing franchise within a therapeutic area characterized by significant unmet needs. This role is integral to the FA launch marketing team, focusing on the development and execution...
-
Senior Account Executive
4 days ago
Cambridge, Massachusetts, United States Zero Gravity Marketing Full timeAbout the RoleWe are seeking a highly skilled Senior Account Executive to join our team at Zero Gravity Marketing. As a key member of our digital marketing team, you will be responsible for managing a portfolio of e-commerce clients, building strong relationships, and delivering exceptional results.Key ResponsibilitiesClient Relationship Management: Develop...
-
Senior Manager, Business Intelligence
6 hours ago
Cambridge, Massachusetts, United States Biogen Full timeAbout This RoleThe Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team at Biogen. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.Key Responsibilities:Serve as a key...
-
Sr Product Marketing Manager
1 week ago
Cambridge, United States Proclinical Staffing Full timeSr Product Marketing Manager -Contract - Cambridge, MAProclinical is seeking a Sr Product Marketing Manager to join our team in Cambridge, MA.Primary Responsibilities:The successful candidate will be responsible for the tactical implementation of both healthcare professional (HCP) non-personal and direct-to-consumer assets across various digital channels....
-
Sr Product Marketing Manager
1 week ago
cambridge, United States Proclinical Staffing Full timeSr Product Marketing Manager -Contract - Cambridge, MAProclinical is seeking a Sr Product Marketing Manager to join our team in Cambridge, MA.Primary Responsibilities:The successful candidate will be responsible for the tactical implementation of both healthcare professional (HCP) non-personal and direct-to-consumer assets across various digital channels....
-
Sr Product Marketing Manager
1 week ago
cambridge, United States Proclinical Staffing Full timeSr Product Marketing Manager -Contract - Cambridge, MAProclinical is seeking a Sr Product Marketing Manager to join our team in Cambridge, MA.Primary Responsibilities:The successful candidate will be responsible for the tactical implementation of both healthcare professional (HCP) non-personal and direct-to-consumer assets across various digital channels....
-
Sr Product Marketing Manager
2 weeks ago
Cambridge, United States Proclinical Staffing Full timeSr Product Marketing Manager -Contract - Cambridge, MAProclinical is seeking a Sr Product Marketing Manager to join our team in Cambridge, MA.Primary Responsibilities:The successful candidate will be responsible for the tactical implementation of both healthcare professional (HCP) non-personal and direct-to-consumer assets across various digital channels....
-
Sr Product Marketing Manager
2 weeks ago
Cambridge, United States Proclinical Staffing Full timeSr Product Marketing Manager -Contract - Cambridge, MAProclinical is seeking a Sr Product Marketing Manager to join our team in Cambridge, MA.Primary Responsibilities:The successful candidate will be responsible for the tactical implementation of both healthcare professional (HCP) non-personal and direct-to-consumer assets across various digital channels....
-
Senior Product Manager, Neuroscience Marketing
3 months ago
Cambridge, United States Ipsen Biopharmaceuticals, Inc. Full timeTitle:Senior Product Manager, Neuroscience MarketingCompany:Job Description:PositionJob Title: Senior Product Manager, Neuroscience Marketing (Dysport)Division / Function: NeuroscienceManager : Senior Director, Neuroscience Marketing, DysportLocation: Cambridge, MassachusettsThe Senior Product Manager (SPM), Neuroscience Marketing is a key role on the...
-
Product Manager
3 weeks ago
Cambridge, United States 9992 Full time $145 - $150Job DescriptionJob DescriptionYou will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will...
-
Senior Product Marketing Manager
2 months ago
Cambridge, Massachusetts, United States CarGurus Full timeAbout CarGurus and the Role: At CarGurus, our focus is to revolutionize the automotive industry by providing transparency and trust to car shopping. As the largest and fastest-growing online automotive marketplace, we are on a mission to guide customers through every step of the automotive journey. We are currently seeking a Senior Product Marketing Manager...
-
Associate Director, Marketing
5 days ago
Cambridge, Massachusetts, United States Biogen Full timeAbout This RoleThe Associate Director, Marketing - Social Media will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies. This individual will be responsible for driving innovative social media engagement initiatives for HCPs, patients, and families maximizing...
-
Senior Product Marketing Manager
3 weeks ago
Cambridge, Massachusetts, United States CarGurus Full timeAt CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive...
-
Sr Manager, Business Insights
5 days ago
Cambridge, United States Biogen Full timeJob DescriptionAbout This RoleThe Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.Specifically, this role will be...
-
Senior Digital Marketing Strategy Manager
2 months ago
Cambridge, Massachusetts, United States InterSystems Full timeWe are seeking a dynamic Senior Digital Marketing Manager for North America to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies that drive engagement, creating demand and lead generation within our core technologies and target industries.This position requires collaborating closely with the...
-
Marketing Director, Social Media
2 days ago
Cambridge, Massachusetts, United States Biogen Full timeAbout This RoleThe Associate Director, Marketing - Social Media, Rare Disease - Friedreich Ataxia (FA) - Patient/Consumer will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies.This individual will be responsible for driving innovative social media engagement...
-
Senior Director of Clinical Affairs
4 days ago
Cambridge, Massachusetts, United States Philips Full timeJob TitleSenior Director of Clinical AffairsJob SummaryWe are seeking a highly experienced and skilled Senior Director of Clinical Affairs to join our team at Philips. As a key member of our organization, you will be responsible for delivering clinical knowledge, experience, and expertise across the entire value chain from ideation to end-of-life.Key...
-
Cambridge, Massachusetts, United States Philips Full timeJob TitleSenior Product Marketing Manager for Radiology InformaticsJob DescriptionAs the Senior Product Marketing Manager for Radiology Informatics, you'll lead new product launches and shift our go-to-market strategy to a SaaS-focused approach. Collaborate with product management to harmonize and innovate business models, and position our radiology...
-
Associate Director, Marketing
4 weeks ago
Cambridge, United States Biogen Full timeJob DescriptionJob DescriptionJob DescriptionAbout This RoleThe Associate Director, Marketing - Social Media, Rare Disease - Friedreich Ataxia (FA) - Patient/Consumer will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies. This individual will be responsible...
-
Associate Director, Marketing
3 weeks ago
Cambridge, United States Biogen Full timeJob DescriptionJob DescriptionJob DescriptionAbout This RoleThe Associate Director, Marketing - Social Media, Rare Disease - Friedreich Ataxia (FA) - Patient/Consumer will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies. This individual will be responsible...