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Product Marketing Manager

2 months ago

Glastonbury, United States Finalsite Full time
Job DescriptionJob DescriptionFinalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.
VISIONFinalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

The Product Marketing Manager plays a critical strategic role in bringing Enrollment Solutions products to market by crafting compelling go-to-market strategies and launch plans, defining positioning and messaging that speaks to product value propositions, and partnering with cross-functional teams to maximize exposure and drive adoption. This role is also responsible for creating the overall marketing strategy for Finalsite’s Independent School clients and prospects in alignment with Demand Gen, Field Marketing, and Customer Marketing. Although you’ll specialize in and own the go-to-market for Enrollment Solutions, you’ll be an expert in Independent Schools and how Finalsite’s full suite of school engagement solutions can meet their needs.


LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES
  • Spearhead GTM (go-to-market) strategy and execution for Enrollment Solutions product line.
  • Create launch plans, product and marketing messaging, sales enablement, digital/media assets and internal/external communications to maximize exposure and drive customers to take action.
  • Provide market and competitive insights to inform marketing and sales enablement materials.
  • Partner with product, marketing and sales teams to develop highly engaging, customer-centric messaging that drives product/platform adoption throughout the customer experience.
  • Maintain a strong pulse on positioning, competitive landscape, market trends and news that may impact messaging or campaigns.
  • Work with our customers to create case studies and customer success stories.
  • Find and nurture brand evangelists through relationships with sales reps and via social media as a source to help promote our products.
  • Work with the growth marketing teams to communicate our proposition to appropriate personas for customers and prospects.
  • Work with the product team to establish KPIs to measure product / feature adoption.


QUALIFICATIONS AND SKILLS
  • 5+ years of experience in Product Marketing, preferably in B2B SaaS
  • Proven ability to lead projects and partner with cross-functional teams including Product, Sales, Client Success, and Sales Enablement
  • Demonstrated track record of prior success in launching new products and developing/executing on marketing plans
  • Ability to translate client needs into marketing requirements and effective messaging and positioning
  • Familiarity with principles of content marketing and demand generation
  • Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
  • Bonus points if you’ve worked in EdTech


Link to All Staff Competencies and Mental and Physical Requirements

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.