Product Marketing Manager

3 weeks ago

Glastonbury, United States Finalsite Full time


Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION
Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

The Product Marketing Manager plays a critical strategic role in bringing Enrollment Solutions products to market by crafting compelling go-to-market strategies and launch plans, defining positioning and messaging that speaks to product value propositions, and partnering with cross-functional teams including Demand Gen, Field Marketing, Customer Marketing, Sales and Client Success, Sales Enablement, Product, Client Education, and Support to maximize exposure and drive adoption. Although you'll specialize in and own the go-to-market for Enrollment Solutions, you'll have the opportunity to take on projects that intersect with Finalsite's full product suite.

LOCATION
100% Remote - Anywhere within the US

RESPONSIBILITIES
Spearhead GTM (go-to-market) strategy and execution for Enrollment Solutions product line.
Create launch plans, product and marketing messaging, sales enablement, digital/media assets and internal/external communications to maximize exposure and drive customers to take action.
Provide market and competitive insights to inform marketing and sales enablement materials.
Partner with product, marketing and sales teams to develop highly engaging, customer-centric messaging that drives product/platform adoption throughout the customer experience.
Maintain a strong pulse on positioning, competitive landscape, market trends and news that may impact messaging or campaigns.
Work with our customers to create case studies and customer success stories.
Find and nurture brand evangelists through relationships with sales reps and via social media as a source to help promote our products.
Work with the growth marketing teams to communicate our proposition to appropriate personas for customers and prospects.
Work with the product team to establish KPIs to measure product / feature adoption.

QUALIFICATIONS AND SKILLS
5+ years of experience in Product Marketing, preferably in B2B SaaS
Proven ability to lead projects and partner with cross-functional teams including Product, Sales, Client Success, and Sales Enablement
Demonstrated track record of prior success in launching new products and developing/executing on marketing plans
Ability to translate client needs into marketing requirements and effective messaging and positioning
Familiarity with principles of content marketing and demand generation
Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
Bonus points if you've worked in edtech

RESIDENCY REQUIREMENT
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES
Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.

  • Data Integration Manager

    2 weeks ago

    Glastonbury, United States Finalsite Full time

    Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements...

  • Data Integration Manager

    2 weeks ago

    Glastonbury, United States Finalsite Full time

    Job Description Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the...

  • Wealth Management Professional

    4 weeks ago

    Glastonbury, Connecticut, United States Financial Planner Recruiting, LLC Full time

    Job Title: Wealth Management AdvisorJob Summary: We are seeking a skilled Wealth Management Advisor to join our team at Financial Planner Recruiting, LLC. As a Wealth Management Advisor, you will be responsible for managing a portfolio of client relationships, leading client meetings, and delivering exceptional client service.Responsibilities:Manage a...

  • Product Support Team Lead

    4 weeks ago

    Glastonbury, Connecticut, United States Finalsite Full time

    Job SummaryThe Manager of Product Support is a key role within the Finalsite team, responsible for overseeing the successful operation of the Product Support team. This includes ensuring attainment of key performance metrics and the delivery of top-tier customer service.Key Responsibilities* Act as a key point of escalation for customer incidents and...

  • Banking Center Operations Manager

    4 weeks ago

    Glastonbury, Connecticut, United States Peoples Bancorp (OH) Full time

    Job SummaryWe are seeking a highly skilled Banking Center Operations Manager to join our team at Peoples Bancorp (OH). This role is responsible for overseeing the daily operations of the Banking Center, including supervising Banking Center Specialists and Senior Specialists, providing training and coaching, and ensuring exceptional customer service.Key...

  • Banking Center Operations Manager

    4 weeks ago

    Glastonbury, Connecticut, United States Peoples Bancorp (OH) Full time

    Job SummaryWe are seeking a highly skilled Banking Center Operations Manager to oversee the daily operations of our banking center. This is a key leadership role that requires strong organizational and communication skills, as well as the ability to work effectively in a fast-paced environment.Key ResponsibilitiesManage the daily operations of the banking...

  • Sales Representative

    4 weeks ago

    Glastonbury, United States Interpreters and Translators, Inc Full time

    About usiTi is an award winning multicultural language solution provider for a variety of industries including: healthcare, manufacturing, aerospace, education, government, legal, marketing, and corporations.From document translation services to in person interpreter services, iTi’s team prides themselves on quick response time, flexible and custom...

  • Sales Associate

    4 months ago

    Glastonbury, United States Chico's Full time

    Join our fashion-obsessed team, dedicated to a styling and social experience that makes women feel beautiful. POSITION OBJECTIVE: The Sales Associate is responsible for supporting Management in in promoting a customer and product-focused sales culture, where our values and guiding principles are at the forefront of all store operations, including ensuring a...

  • Operations Coordinator

    4 weeks ago

    Glastonbury, Connecticut, United States Finalsite Full time

    Finalsite is a leading provider of website, communications, enrollment, and marketing solutions for schools and school districts worldwide. The company's mission is to transform how schools connect and engage with their community, recruit students and staff, and fundraise, while ensuring data privacy, accessibility, hosting, and security. Finalsite's...

  • Branch Manager

    4 weeks ago

    Glastonbury, Connecticut, United States GEI Consultants Full time

    Job Title: Branch ManagerGEI Consultants is seeking a highly skilled Branch Manager to lead our Glastonbury, CT Branch. As a Branch Manager, you will be responsible for maintaining a positive and inclusive work environment, leading branch operations and performance, and establishing a leadership team to execute duties.Key Responsibilities:Establish and...

  • Client Support Specialist

    2 months ago

    Glastonbury, United States Finalsite Full time

    Job Description Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the...

  • Quality Assurance Manager

    4 weeks ago

    Glastonbury, Connecticut, United States HANWHA AEROSPACE USA LLC Full time

    Job DescriptionHanwha Aerospace USA LLC is seeking a Quality Assurance Manager to join our team in Glastonbury, CT. As a key member of our Quality function, you will be responsible for ensuring that all activities associated with the Quality function are conducted in accordance with the company's Quality Management System (QMS).The ideal candidate will have...

  • Senior Software Engineer

    3 weeks ago

    Glastonbury, United States Finalsite Full time

    Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex...

  • Senior Underwriting Consultant

    4 weeks ago

    Glastonbury, Connecticut, United States CNA Insurance Full time

    Job Summary:CNA Insurance is seeking a highly skilled and experienced Senior Underwriting Consultant to join our team. As a key member of our underwriting team, you will be responsible for managing a complex book of business, developing and implementing underwriting policies, and providing expert technical guidance to colleagues.Key Responsibilities:Manage a...

  • Automotive Detail Manager

    2 weeks ago

    Glastonbury, United States Monaco Ford Full time

    Monaco Ford is seeking an Automotive Detail Manager in Glastonbury to oversee and manage a high volume Automotive Detail Department. Responsibilities:Supervise and train a team of Automotive DetailersCoordinate and schedule detailing jobsManage overall vehicle flow and production through Detail DeparmentInspect vehicles to ensure cleanliness and...

  • Solutions Engineer

    3 weeks ago

    Glastonbury, United States Finalsite Full time

    Job Description Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the...

  • Solutions Engineer

    3 weeks ago

    Glastonbury, United States Finalsite Full time

    Job Description Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the...

  • Solutions Engineer

    2 weeks ago

    Glastonbury, United States Finalsite Full time

    Job Description Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company's people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the...

  • Account Manager for Large Commercial Lines

    4 weeks ago

    Glastonbury, Connecticut, United States Smith Brothers Insurance Full time

    Job SummaryWe are seeking an experienced Account Manager to join our Large Commercial Lines team at Smith Brothers Insurance. As an Account Manager, you will be responsible for nurturing client relationships and managing all aspects of daily service for commercial insurance policies.Key Responsibilities- Nurture client relationships and manage all aspects of...

  • Business Development Manager

    3 weeks ago

    Glastonbury, United States IVX Health Full time

    Job DetailsJob Location Glastonbury Infusion Center - Glastonbury, CT Position Type Full Time Education Level Bachelor's Degree Travel Percentage Road Warrior Job Shift Monday - Friday, regular business hours Job Category Sales & Business Development DescriptionABOUT US IVX Health is a national provider of infusion and injection therapy for those with...