Sr. Director, Product Marketing

4 weeks ago

New York, United States INTERACTIVE ADVERTISING BUREAU, INC. Full time
Job DescriptionJob Description

Job Overview:

At IAB Tech Lab, we're on a mission to revolutionize the digital advertising landscape, and we're seeking a highly skilled Senior Director of Product Marketing to lead the charge. As a pivotal member of our dynamic team, you'll play a key role in driving adoption and awareness of our technical standards, specifications, and guidelines within the industry.

Who You Are:

You are a seasoned professional with a deep understanding of digital advertising technology. Your track record in product management or product marketing roles speaks volumes about your ability to translate complex technical concepts into compelling business narratives. You thrive in collaborative environments and excel at crafting strategies that drive market engagement and adoption.

What You Will Do:

As the Senior Director of Product Marketing, you will play a pivotal role in shaping our go-to-market strategy and fostering industry-wide adoption of Tech Lab standards. Your responsibilities will include:

  • Go-to-Market Strategy Development and Execution:
  • Develop and execute comprehensive go-to-market strategies for promoting Tech Lab's technical standards and compliance products.
  • Collaborate with internal teams to ensure alignment and successful promotion of these standards.
  • Education and Awareness of Technical Standards:
  • Translate complex technical standards into understandable business use cases and outcomes.
  • Advocate for widespread adoption of these standards within the industry.
  • Content Development and Delivery:
  • Curate bespoke content tailored to different stakeholders to promote understanding and adoption of technical standards.
  • Design and execute educational events, such as webinars and on-site sessions, to highlight the benefits and applications of our standards.
  • Event Programming:
  • Partner with the Product and Events Team to develop engaging programming for all Tech Lab events.
  • Ensure event content effectively communicates the value and application of Tech Lab standards to diverse stakeholders.
  • Social Marketing and Communications Management:
  • Oversee social marketing and communication strategies to engage the industry and promote standards adoption.
  • Market Engagement and Analysis:
  • Utilize data-driven insights to refine adoption strategies continually.
  • Gather and analyze market feedback to inform future development and refinement of standards.
  • Build and maintain relationships with key industry players to foster collaboration and adoption of technical standards.

Our Vision:

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission:

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Our Values:

  • bCourageous: Embrace the unknown, challenge the status quo, and turn obstacles into opportunities.
  • bCurious: Relentlessly pursue knowledge, explore new ideas, and keep doors open to innovation.
  • bCollaborative: Harness the power of diverse perspectives to create solutions that break boundaries.
  • bCommitted: Demonstrate unwavering dedication to our mission and each other, going the extra mile to achieve our goals.

Why You Will Love Working at IAB Tech Lab:

  • Be Part of Something Bigger: Join a mission-driven family shaping the future of digital advertising.
  • Unleash Your Potential: Grow personally and professionally with our support and mentorship programs.
  • A Culture of Curiosity: Explore new frontiers alongside inquisitive minds eager to innovate.
  • Collaboration is Key: Work with a diverse, talented team to create solutions that shape the future.
  • Commitment to Your Well-being: Enjoy flexible schedules, comprehensive health benefits, and robust parental leave.

Join us at IAB Tech Lab and be part of a team that's leading the way in transforming the digital advertising landscape. Your expertise and passion will play a crucial role in driving industry-wide adoption of our standards and shaping the future of digital advertising.

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