Sr. Director of Marketing

4 weeks ago

New York, New York, United States Gynger Full time

About Us:

We are the first AI-powered payments platform with embedded financing, built for buyers and sellers of technology. Our mission is to combine software with capital to enable businesses to scale with the technology they love.

We're a team that believes the power of great software and access to capital can propel a company to even greater heights. We're here to facilitate that. Gynger combines software management and financial services to offer businesses unparalleled opportunities to access the best tools on the market while efficiently managing their cash flow.

Gynger is defining a new category within fintech and we're backed by some of the best VCs in the world. We're seeking to hire top-notch talent to conquer this category. Are you up for the challenge?

Overview:

We are seeking a seasoned Senior Director of Marketing to lead our holistic marketing efforts. This pivotal role requires a visionary leader, with a proven track record, to level drive our marketing efforts forward while the business continues to rapidly grow and evolve.

The right candidate will have a deep expertise in product marketing and the ability to formulate and execute upon effective marketing strategies that drive brand awareness, customer acquisition, and market expansion. This role encompasses the full scope of marketing across the business, including, email, social, organic content, PR, events, etc.

Although the scope of this role is broad, you'll be supported by our existing Marketing Manager who has taken Gynger to where we are today, in addition to existing freelancers and contractors we work with currently. With this said, this role will require you to act as both an Individual Contributor, as well as a manager of direct report(s) and external contractors. So it's critical that you have experience operating in this capacity and are able to balance thinking at the strategic level, while simultaneously rolling up your sleeves and getting into the weeds.

This is an exciting opportunity to be the first senior-level marketing hire at a high growth, category creating startup. You will have exposure to all aspects of the business and be given the opportunity to build Gynger into a massive company. You will report to the VP Revenue, but will collaborate across all other teams and executives directly.

In this position, you will...

  • Formulate and execute upon comprehensive, holistic marketing strategies aligned with company objectives, with a strong focus on product marketing.
  • Lead the marketing team, including both existing staff and external contractors and vendors.
  • Collaborate cross-functionally with all teams, including: Product & Engineering, Credit, Finance, Sales, and executive leadership to ensure execution upon business goals and objectives.
  • Utilize market, customer, and competitive research to identify marketing opportunities.
  • Hone and improve upon our messaging and brand positioning across all channels/mediums, including: website, social media, conferences/events, sales/marketing collateral, PR, etc.
  • Drive digital marketing efforts, including search (SEO/SEM), email, social (paid/organic), etc.
  • Own reporting across all activities and investments to quantify ROI and performance to provide data-backed recommendations to executive leadership.

You have...

  • Minimum 7 years of experience in similar marketing roles (10+ years preferred), with at least 5 years of direct B2B product marketing experience at a tech startup.
  • Minimum 3 years of experience in a management role responsible for direct reports and external vendors.
  • Experience owning marketing at a startup through it's early growth phases (i.e. Series A and/or Series B).
  • Strong experience and proficiency leveraging the tools in our marketing tech stack: Hubspot, Klaviyo, Webflow, etc.

We Offer:


• Endless career growth opportunities by joining our team at the ground floor.


• A tight-knit team of like-minded people who are passionate about building startups.


• Ability to work remotely, or a hybrid between our NYC office and remote.


• Equity, a competitive salary, and robust benefits.


• Flexible PTO.

Our Values:

Win Together - Move, grow, and win as a team.

Be Accountable - Be true to yourself, to your team and to your customers.

Stay Curious - Dig deep and always thirst for knowledge.

Listen to Understand - Uncover what is really being communicated.

Go Above & Beyond - Go the extra mile and unlock the thrill of being a pioneer.

Gynger is a 2024 Built-In "Best Places to Work" - check us out

We're focused on building and fostering a diverse, flexible, and inclusive space that allows our team members to thrive. We're an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status or any other basis forbidden under federal, state, or local law.

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