Product Marketing Director

Product Marketing Director, Clinical Trial Financial Management, CTMS and eTMF Medidata: Powering Smarter Treatments and Healthier People Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata's ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata. Your Mission: This position is an exciting opportunity to impact how organizations deliver clinical trials more efficiently and effectively so that life-saving therapies reach more patients faster. You will develop, communicate, and own persona-specific go-to-market plans and product positioning that demonstrate to our customers the value of Medidata's clinical trial financial management solutions, Grants Manager, and Site Payments, as well as our CTMS (Clinical Trial Management System) and eTMF (electronic Master File) solutions. Reporting to the VP of Product Marketing, you'll work alongside product management, product marketers, global and field marketing, and sales enablement to drive these clinical operations software solutions' go-to-market strategy, value proposition, and selling efforts. You will formulate messaging and write content, develop and execute marketing launch plans, prepare thought leadership presentations for industry events, generate collateral to support campaigns and demand generation tactics, and support customer insights and market research activities. To thrive in this role, you must be comfortable interacting with multiple stakeholders across the organization to turn around compelling content, and high attention to detail is a must. The ideal candidate will have experience in both product marketing and clinical trials and is comfortable running without direction and taking initiative in a dynamic, fast-paced environment. Your Responsibilities: Contribute to and fully understand the development and go-to-market strategy for your productsBe an internal SME for your product area, maintaining a deep understanding of product functionality, user and buyer benefits, product roadmaps, and strategiesSupport the development and execution of the go-to-market planning for Medidata's financial, trial, and document management solutions, including messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate Provide all event support (identification of speakers and development of content) related to your product areasIdentify opportunities for increasing customer and business value by representing the voice of the customerEvaluate and communicate competitive threats, strengths, and weaknesses, and fine-tune messagingBe attuned to the market (through frequent and planned meetings with customer-facing personnel and other feedback methods) so that you are at the pulse of customer challenges and how our offerings need to be shaped to meet those and assist in mitigating those pain pointsConceive and create thought leadership and educational content to broaden the awareness and understanding of our productProvide marketing support to the sales team in generating and customizing collateral and presenting at customer meetingsCreate customer personas that will serve as inspiration and guides for marketing initiativesGenerate customer success case studies through customer interviews and metrics from the platformManage to an agreed schedule of deliverables and within agreed budgets. Manage oversight tools in support. Your Competencies: Marketing/Product Marketing Experience in healthcare, clinical trials, and/or SaaS Knowledge and experience in the development, management, marketing, and/or sales of enterprise software - primarily hosted, web-based software Strategic thinker, inquisitive, and able to see the big picture while applying to business needs Strong collaborator with ability to work with all levels of stakeholders Excellent writing and editorial skills and proven content creation experience Strong presentation skills Experience in designing and executing marketing and communications programs Self-motivated, able to assume responsibility and work autonomously in a professional manner Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results. Your Education & Experience: Bachelor's degree in Marketing, Computer Sciences, or Life Sciences, or equivalent experience; Master's degree or MBA a plus Requires a minimum of 5-10 years of related experience, with knowledge and experience in the life sciences industry The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $135,000 to $180,000. Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year. Note: Please be on the lookout for job scams. Medidata recruiters will never ask applicants for monetary compensation, credit card, or banking details. DiversityAs a game-changer in sustainable technology and innovation, Medidata, Dassault Systèmes company, is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it's our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.