Director, Product Marketing

3 weeks ago


New York NY, United States Regal Voice Full time

New York, New YorkMarketing (NYC) – Marketing /Full Time /HybridABOUT THE ROLE: Regal is seeking an experienced Director of Product Marketing to drive our product positioning by owning our go-to-market launch strategy for the product portfolio and new features. Reporting to the CEO, you will work closely with our marketing, product & engineering team members. As Regal's Director, Product Marketing, your skillset will encompass excellent writing and communication skills. You will have a passion for marketing technology and defining the future of B2C outbound sales. Additionally, if you're a marketer with experience creating content effectively and quickly and are hands-on, you will thrive in this role. Regal has big ambitions for our product marketing team, and we want you to help us lead that chargeRESPONSIBILITIES:Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messagingOwn rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)Lead product launch process with Product to bring new products and features to marketEnsure that internal communication is clear and consistent and that feedback loops are seamlessPartner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and moreDevelop and conduct internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releasesStrong writing skills are a must, as  you will be responsible for defining Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysisABOUT YOU: 5-10 years in product marketing leadership with B2B SaaS organizationsExperience writing and editing copy for various channelsStrong communication skillsAbility to work closely with team members across divisions in a fast-paced environmentDesign skills are a plus, but not a requirementBENEFITS/PERKS:Competitive compensation packages, including early stage equity401k planFlexible PTO & 11 paid holidaysMedical, dental, vision insurance (80% covered by Regal for individuals and all dependents) Paid parental leaveHappy hours, team outings, & biannual off/onsitesPre-tax commuter benefitsComplete laptop workstation& morePOSITION LOCATION & OFFICES:This position is available in New York City, San Francisco & Boston. *PLEASE EDIT BASED ON HIRING CITY*



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