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Vice President of Category Ad Sales
3 months ago
Likewise is a media and entertainment platform providing personalized content recommendations and discovery for TV, Movies, Books and Podcasts. We have the largest entertainment and media focused newsletters available anywhere. Our newsletters complement our existing product ecosystem of mobile apps, streaming TV guides on the web, connected TV apps, and AI companion, and they have more than 6M subscriptions.
Reporting to the Chief Business Officer, the VP of Category Ad Sales will build and execute on a robust digital ad sales strategy to monetize Likewise’s growing email newsletter business and discovery platform. You will partner with leading marketers in non-endemic categories to effectively scale a key new revenue product for Likewise, building on our highly-engaged audience in the entertainment space.
The successful candidate will bring current contacts in relevant verticals, such as luxury, auto, travel, finance, fintech, and CPG.
Responsibilities:
- Deliver immediate revenue against target plan
- Create and build relationships at key marketers, and associated media agencies
- Ensure Likewise’s email newsletters and discovery platform are top-of-mind during key planning and buying cycle
- Successfully pitch and win new clients; grow existing revenue from current clients
- Compellingly articulate the benefits and unique features of a scaled email newsletter product
- Create marketing and advertising industry awareness of Likewise
- Refine and improve highly polished pitch collateral
- Partner with editorial team around calendar, sponsorable features
- Represent Likewise at advertising industry events
Note: This position is advertised in both LA and NY as we anticipate the largest pool of candidates in those locations. We are hiring just one person for the role. This is a remote position.
Requirements
- 10+ years in a leading ad sales organization, ideally in digital publishing or media
- Network of leading category marketers and agencies with whom you are currently or very recently pitching and winning deals; relevant verticals include categories such as luxury, auto, travel, finance, fintech, and CPG
- Expertise in selling email newsletter products specifically – either as a standalone or as part of a broader portfolio of sales products
- Ability to manage short & long term revenue targets
- Deep understanding of marketer and client needs and campaign objectives
- Ability to work in unstructured, start-up culture
- Proven senior level experience in sales
- Ability to compellingly pitch deals, structure and negotiate, and close partnerships
- Self-starter, entrepreneurial, scrappy, nose for deals & dollars
- Travel to client meetings as needed
Benefits
In the spirit of pay transparency, we are pleased to share the base salary range for this position is $165K - 230K with significant commission potential over and above base. If you are hired at Likewise, your compensation will be determined based on factors that may include including geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. Please bear in mind that the range listed is the full base salary range for the role, and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of Likewise’s total compensation, which includes: PTO; paid holidays; medical, dental, vision, life, and AD&D insurance; employee assistance program; 401k; professional development; paid parental leave; and stock options. Certain revenue-generating positions may be eligible for commission and/or other incentive compensation.
We support workplace diversity and do not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class.
