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Director of Marketing

4 months ago

North Sioux City, United States Sterling Computers Corporation Full time
Job DescriptionJob Description

Title: Marketing Director

Location: North Sioux City, SD

Reports to: CEO


Job Description: The Marketing Director will lead a team of marketing professionals to strategically plan, lead, and execute Sterling’s marketing activities. The Marketing Director will work closely with internal department heads to support their teams and enhance business development in alignment with the strategic sales goals of Sterling.


Required Technical Skills: The Marketing Director should have proficiency in the Microsoft Office Suite and familiarity with Adobe Creative Suite. Experience using a CRM tool, specifically Salesforce, is preferred. Experience executing marketing campaigns using both traditional channels and digital channels is required.

Required Education/Experience: The Marketing Director should have a minimum of 8+ years of experience in a senior-level marketing role in a corporate environment. Experience in business to government marketing, channel sales, e-commerce development, and/or the technology industry is highly preferred. He or she must have a strong background in strategic marketing. A bachelor’s degree in marketing or related field is required.

Requirements:

  • Excellent written and verbal communications skills.
  • Innovative and creative. Able to think outside the box.
  • Possess a strong work ethic and team player mentality.
  • Capable of working in a high-paced, demanding environment.
  • Strong ability to make decisions, take independent action, analyze market trends, and provide focused solutions and strategies.
  • Capable of developing and leading a team.
  • Strong analytical and problem-solving skills.

Primary Responsibilities:

  • Plan marketing and branding objectives.
  • Prepare marketing strategies in accordance with corporate goals.
  • Define critical success factors for marketing programs and analyze results, report on performance.
  • Forecast expenses, manage budgets, and orient efforts around high impact activities that deliver maximum value.
  • Oversee all marketing activities including demand generation, content marketing, collateral development, digital initiatives, tradeshows, events, PR, branding, and social media. Ensure corporate brand messages are consistent.
  • Manage relationships with third party partners and agencies to deliver and execute necessary assets and programs.
  • Prepare marketing plans for new corporate ventures, initiatives, or product offerings in cooperation with senior management.
  • Develop and lead a marketing team that will develop and execute new concepts to position Sterling as an innovator and leader.

Applicants must have the legal right to work in the United States. Sterling does not provide immigration or work visa sponsorship.

Sterling Computers is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state or applicable local law.