Google Ads Buyer

1 week ago


Nashville, United States Pivotal Talent Search Full time
Job DescriptionJob Description

You're the right person for the job if...

  • You have a passion for achieving maximum results out of digital direct-response advertising with a strength and leaning towards Google Ads
  • You are proficient in managing all stages of the campaign life (setup, launch, optimization, evaluation)
  • You watch KPIs like a hawk and are quick to make adjustments
  • You are a process-driven, self-starter who thrives in a fast-paced, ever-changing work environment.
  • You are hyper-organized and enjoy executing plans to ensure things run at maximum efficiency.
  • You take pride in your work and are motivated by finding the right solution to every problem.
  • You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
  • You are naturally curious, results-driven, and business-minded.
  • You are independent and self-sufficient in your approach to problem-solving.

Your mission:

  • Generate a high quantity of leads for some of the country's most prominent law firms
  • Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary
  • Manage campaigns across multiple platforms from start to completion.
  • Closely monitor the performance of ongoing campaigns and help oversee the testing of new strategies to improve results.
  • Assist with both the evaluation and implementation of new marketing tools/platforms/vendors.

Required Qualifications:

  • 2-3+ years experience designing campaigns and ad strategies while also building, managing, and optimizing ad campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)
  • 2+ years experience using direct response and lead gen advertising strategies successfully.
  • Strong knowledge of how to use research platforms and marketing trends to drive advertising strategies.
  • Able to work with tracking pixels and conversion APIs - understanding their functionality as well as creation, placement, and implementation.
  • Experience with UTM Parameters (understanding use and ability to read and build) for attribution
  • Google Analytics experience
  • Highly proficient in Excel and Sheets

Preferred Qualifications:

  • Agency experience.
  • Experience with Salesforce or other CRM platforms.
  • Familiar with DataStudio, Tableau, Business Intelligence or other data visualization software
  • Experience in advertising for Mass Torts and knowledge of the space

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