Digital Project Manager

2 weeks ago


Nashville, United States Robert Half Full time

Robert Half Marketing & Creative is searching for a skilled Digital Project Manager for a client headquartered in Nashville, Tennessee. This role is a 1-year contract, 40 hours per week and is a hybrid work environment.


Our client’s Digital Marketing Resource Center is a portal for channel partners to activate digital marketing campaigns that include cobranded email, social, eBooks, brochures, landing pages and more. The Digital Marketing Project Manager will contribute to our monthly goals of Monthly Active User growth, 1 to 1 Consultations, and assist partners with spending the Marketing Development Funds that they receive internally on eligible activities.


Job Responsibilities:

  • Assigned 60 prospective accounts to proactively manage to enable usage of the Digital Marketing Resource Center portal, and assist with paid advertising and integrated digital marketing campaigns. Act as a subject matter expert for our client’s campaigns.


  • Meet with partner accounts on a regular (bi-weekly, monthly, quarterly) basis and give recommendations and updates on available product and solution campaigns, content, and features of their portal.


  • Make recommendations on website, ad content, applicable content, and campaigns based on Google Analytics performance, ad performance, and best practices


  • In-depth knowledge of each owned account, where they are advertising, how much they are spending; monthly or quarterly reporting to the Team Lead on the status of accounts and overall performance.


  • Strong knowledge of email marketing, Google Ads, Paid Social, Google Analytics, and Integrated Marketing Campaigns is required.

Required:

  1. Google Ads Experience
  2. Experience with KPI tracking
  3. Self-starter Attitude
  4. 2-4 years of experience in a similar role



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