Digital Marketing Manager
1 week ago
ABOUT US A Specialty Path to Good Health Upperline Health is the nation's largest provider group dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of transforming specialty care, Upperline Health is a pioneer in bringing value-based care models into specialty care. Upperline delivers a more efficient path for patients to receive consistent and effective treatment for chronic illnesses. Triage is temporary. Treatment is transformative. Upperline Health providers coordinate patients' care among a team of specialists - physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs. We put patients at the center of value-based care. This position is a hybrid role based out of the Nashville office.ABOUT THE DIGITAL MARKETING MANAGERThe Digital Marketing Manager is responsible for planning, executing, and managing comprehensive digital marketing campaigns. This includes online advertising, social media marketing, SEO, and other digital channels. The goal is to drive brand awareness, patient acquisition, and revenue growth through digital channels.This role will interface with other departments across the company to execute strategic goals. This person must have experience in digital advertising, web management, digital marketing and communication, and analytics.What You'll DoDigital Strategy Development:Develop and implement a comprehensive digital marketing strategy aligned with business goal of new patient acquisition.Stay updated on industry trends and emerging digital platforms to ensure the company remains competitive.Online Advertising:Plan and execute online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions. Partner with paid advertising agency to monitor and optimize advertising performance based on key metrics.Collaborate with operations team to align monthly spend with clinics in greatest need of new patient volume.SEO and SEM:Partner with SEO agency to implement and manage SEO strategies to improve the website's organic search ranking and google business profile listings (map pack).Create content and collaborate with content creators including physicians and other clinicians around the company to optimize content for search engines.Monitor and manage paid search campaigns (SEM).Website Management:Work closely with web development agency to ensure the website is optimized for user experience and conversions.Implement and analyze website analytics to make data-driven decisions.Analytics and Reporting:Utilize analytics tools to track and report on the performance of digital marketing campaigns.Provide regular reports to management with insights and recommendations for improvement.Budget Management:Manage the digital marketing budget effectively, allocating resources to achieve maximum ROI.Social Media Management:Develop and manage the company's presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).Collaborate with internal communications and freelance designer to create engaging content and campaigns to build brand awareness and engage with the target audience.QUALIFICATIONS OF THE DIGITAL MARKETING MANAGERBachelor's degree in Marketing, Business, or a related field.Proven experience as a Digital Marketing Manager or in a similar role.Highly adaptable and stays current with the rapidly evolving digital landscape.In-depth knowledge of various digital marketing channels and best practices.Strong analytical and project management skills.Excellent communication and interpersonal skills.Working knowledge of marketing automation tools.Agency experience or agency management experience preferred.Healthcare experience is a plus.BENEFITSComprehensive benefit options include medical, dental and vision, 401K, and PTO. COMPENSATION Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience. Job Type: Full-time
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Digital Marketing Manager
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Nashville, United States Upperline Health Full timeABOUT USA Specialty Path to Good HealthUpperline Health is the nation’s largest provider group dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of transforming specialty care, Upperline Health is a pioneer in bringing value-based care models into specialty care. Upperline delivers a more efficient path for...
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Digital Marketing and Web Content Manager
4 days ago
Nashville, United States Meharry Medical College Full timeThe Digital Marketing and Web Content Manager is responsible for supporting the organization's digital strategy and optimizing its presence across a variety of digital platforms. This position is responsible for developing content strategy for the School of Medicine and the Meharry Medical Group websites and other digital platforms. This position will be...
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Digital Marketing and Web Content Manager
1 week ago
Nashville, United States Meharry Medical College Full timeThe Digital Marketing and Web Content Manager is responsible for supporting the organization's digital strategy and optimizing its presence across a variety of digital platforms. This position is responsible for developing content strategy for the School of Medicine and the Meharry Medical Group websites and other digital platforms. This position will be...
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Digital Marketing Manager
5 days ago
Nashville, United States Upperline Health Full timeAbout Us Upperline Health launched in 2017 and is the nation’s leading comprehensive and coordinated lower extremity healthcare organization. Upperline Health provides the highest quality integrated health services to more patients in need through a skilled and compassionate team. We specialize in targeting patients at risk of developing complications and...
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Digital Marketing Coordinator
1 week ago
Nashville, United States Marq Labs Full timeTHIS IS A FULL TIME, ON-SITE POSITION LOCATED IN NASHVILLE, TN. LOCAL CANDIDATES PREFERRED, NO RELOCATION ASSISTANCE PROVIDED Join a dynamic, vibrant team and take your career in marketing to the next level! We are a rapidly growing, forward thinking global business at the forefront of the beauty industry. In this role you will be working on our brands...
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Digital Marketing Coordinator
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Nashville, United States MARQ Labs Full timeTHIS IS A FULL TIME, ON-SITE POSITION LOCATED IN NASHVILLE, TN.LOCAL CANDIDATES PREFERRED, NO RELOCATION ASSISTANCE PROVIDEDJoin a dynamic, vibrant team and take your career in marketing to the next level! We are a rapidly growing, forward thinking global business at the forefront of the beauty industry. In this role you will be working on our brands MineTan...
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Digital Marketing Coordinator
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Nashville, United States MARQ Labs Full timeTHIS IS A FULL TIME, ON-SITE POSITION LOCATED IN NASHVILLE, TN.LOCAL CANDIDATES PREFERRED, NO RELOCATION ASSISTANCE PROVIDEDJoin a dynamic, vibrant team and take your career in marketing to the next level! We are a rapidly growing, forward thinking global business at the forefront of the beauty industry. In this role you will be working on our brands MineTan...
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Digital Marketing Manager
3 days ago
Nashville, United States Upperline Health Full timeJob DescriptionJob Description About Us Upperline Health launched in 2017 and is the nation’s leading comprehensive and coordinated lower extremity healthcare organization. Upperline Health provides the highest quality integrated health services to more patients in need through a skilled and compassionate team. We specialize in targeting patients at risk...
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Digital Marketing Manager, Copywriting and Technical Onboarding
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Nashville, United States Specialty Dental Brands Full timeDigital Marketing Manager, Copywriting and Technical OnboardingJob DetailsJob TypeFull-timeNashville, TN • MarketingDescriptionWe are looking for a curious “digital swiss army knife” to join our growing dental service organization. You will be joining a team of 8 other digital marketers committed to innovation and expansion. This role is multi-faceted...
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Nashville, United States BWQOHT Inc Full timeJob DescriptionJob DescriptionQuaff ON! Brewery embarked on its journey in 2009, at our inaugural Big Woods Restaurant venue in Nashville, Indiana. Our meticulously crafted beers are a testament to our deep-rooted love for the art of brewing and our unwavering dedication to creating beers that truly captivate and satisfy the discerning palate of beer...
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Nashville, United States BWQOHT Inc Full timeJob DescriptionJob DescriptionQuaff ON! Brewery embarked on its journey in 2009, at our inaugural Big Woods Restaurant venue in Nashville, Indiana. Our meticulously crafted beers are a testament to our deep-rooted love for the art of brewing and our unwavering dedication to creating beers that truly captivate and satisfy the discerning palate of beer...
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Found in: Appcast Linkedin GBL C2 - 6 days ago
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