Marketing Performance and Analytics Analyst

2 months ago

Washington, United States Finn Partners Full time
Job DescriptionJob DescriptionCome Join FINN Partners, a leading firm in the digital marketing space, dedicated to leveraging innovative technologies and strategies to drive growth for our clients. We are seeking an experienced Marketing Performance and Analytics Analyst. Our team is composed of passionate, skilled professionals who thrive in a fast-paced environment and are committed to staying at the forefront of the digital marketing industry.

FINN Partners is on the lookout for a Marketing Performance and Analytics Analyst with a background measuring and reporting on the effectiveness of marketing campaigns and initiatives, providing actionable insights to optimize marketing performance, and contributing to the overall success of marketing strategies. The ideal candidate will work remotely and bring an understanding of analytics platforms such as Funnel.io, Looker Studio, Power BI, and Tableau. They will possess hands-on experience with diverse advertising networks including LinkedIn, Meta, and various programmatic platforms, and demonstrate fluency in leveraging APIs for data integration, analysis, and performance reporting. This role demands a foundation in data science, including statistical analysis, to derive insights and optimize marketing strategies.

Responsibilities:
  • Design and oversee the deployment of marketing performance measurement strategies to deepen insight generation and inform decision-making.
  • Apply data science techniques to dissect marketing data and forecast trends.
  • Master analytics and visualization tools (Funnel.io, Looker Studio, Power BI, Tableau) for data aggregation, analysis, and visualization, driving actionable insights for campaign enhancements.
  • Design and execute A/B tests and multivariate analyses to refine campaign outcomes.
  • Monitor ongoing marketing campaigns and initiatives to ensure they meet performance goals.
  • Identify trends, patterns, and anomalies in marketing data to anticipate and address potential issues.
  • Work collaboratively with cross-functional teams to weave analytics insights into broader marketing strategies, bolstering customer segmentation, targeting, and personalization efforts.
  • Keep abreast of and implement cutting-edge data science and marketing analytics technologies and methods to elevate marketing performance.

Qualifications:
  • A Bachelor’s or Master’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related discipline.
  • 3-5 years of experience in a marketing analytics role, with a proven track record of analyzing marketing data and providing actionable insights.
  • Proficiency in analytics and visualization platforms (Funnel.io, Looker Studio, Power BI, Tableau).
  • Prior Agency experience required.
  • Deep familiarity with advertising networks (LinkedIn, Meta, programmatic networks) and their APIs.
  • Comprehensive knowledge of web analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager), including campaign setup, troubleshooting, and reporting. 
  • Experience in statistical methods and analysis techniques, machine learning, and predictive modeling.
  • Experience with A/B and multivariate testing tools such as Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar platforms.
  • Familiarity with  Python, R, or another relevant data science language is a plus.
  • Exceptional analytical, quantitative problem-solving abilities.
  • Outstanding communication and presentation skills, capable of demystifying complex data into actionable insights.
Why Join FINN Partners?
  • Engage in an exhilarating environment at the nexus of digital marketing and data science.
  • Gain access to leading-edge tools and technologies for your analytics and data science initiatives.
  • Enjoy a competitive salary, comprehensive benefits, and a commitment to maintaining work-life harmony.
  • Thrive in a culture that prizes innovation, lifelong learning, and team collaboration.
  • Seize career progression opportunities in a rapidly expanding company.
Anticipated Salary: $75,000 to $85,000
Commensurate with experience and depending upon workplace.

How to Apply:
Please send your resume, a cover letter highlighting your relevant experience in marketing analytics and data science, and any examples of analytics projects or dashboards you have developed to [insert application email or link]. Please include "Marketing Performance and Analytics Analyst Application" in the subject line.
FINN Partners is an equal opportunity employer that values diversity and inclusion. We encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law.

#LI-TS1- Washington, DC #LI-Remote

About FINN Partners:  
FINN Partners was launched in 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. FINN Partners specializes in the full spectrum of communications services, including digital and social media. Practice areas include arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.  
We are entrepreneurial-minded, global, and focused on integrated programs that bring to life the world-changing technologies, products, and services of our client partners.  Our company culture celebrates delighting our clients with innovative and creative campaigns and programs, and we provide opportunities for our employees to conduct career-meaningful work in a creative, fast-paced, collaborative, and fun environment. We work hard and play nice.  
Headquartered in New York City, the agency has 1,000+ employees, with offices in 24 cities around the world: Atlanta, Boston, Chicago, Denver, Detroit, Dublin, Hong Kong, Honolulu, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore, Tamuning (Guam), Vancouver (Wash.) and Washington D.C.  
 
 

 

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