Marketing Analytics Manager
1 month ago
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin .
AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.
The *Marketing Analytics Manager* gathers, analyzes, and shares marketing data and insights to improve marketing performance. Collects and evaluates data effectiveness and operational execution of marketing campaigns, measuring customer satisfaction or retention. Consults with management to discuss marketing data insights and trends. Collaborates with management to identify opportunities to streamline marketing data processes and develops new procedures that support the business unit/department.
*Responsibilities*
* Develops and oversees digital and offline campaign tracking requirements.
* Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls.
* Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
* Collaborates with marketing teams to share insights & learnings with providers.
* Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
* Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
* Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts
*Qualifications*
* Bachelor's degree and 5+ years of experience developing, analyzing, and reporting on highly transaction websites.
* Experience with Adobe Analytics and Tableau reporting suites.
* Ability to interpret data and draw actionable insights and make recommendations to the business.
Preferred:
* Experience working in a direct response marketing-driven organization
* Experience with reporting on personalized digital experiences.
* Any analytics certifications.
AARP will not sponsor an employment visa for this position at this time.
*Additional Requirements *
* Regular and reliable job attendance
* Effective verbal and written communication skills
* Exhibit respect and understanding of others to maintain professional relationships
* Independent judgement in evaluation options to make sound decisions
* In office/open office environment with the ability to work effectively surrounded by moderate noise
*Hybrid Work Environment*
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
*Compensation and Benefits*
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
*Equal Employment Opportunity*
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
-
Manager, Marketing Analytics
2 months ago
Washington, Washington, D.C., United States MarketBridge Full timeWho We AreMarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and...
-
Manager, Content Marketing
4 weeks ago
Washington, United States BlueLabs Analytics Full timeAbout BlueLabs BlueLabs is a leading provider of analytics services and technology dedicated to helping our partners do the most good with their data. Our team of analysts, scientists, engineers, and strategists hail from diverse backgrounds yet share a passion for using data to solve the world’s greatest social and analytical challenges. Since our...
-
Manager, Content Marketing
4 weeks ago
Washington, Washington, D.C., United States BlueLabs Analytics Full timeAbout BlueLabsBlueLabs is a leading provider of analytics services and technology dedicated to helping our partners do the most good with their data. Our team of analysts, scientists, engineers, and strategists hail from diverse backgrounds yet share a passion for using data to solve the world's greatest social and analytical challenges. Since our inception...
-
Marketing Analytics Manager
2 months ago
Washington D.C., United States AARP Full timeOverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and...
-
Manager, Marketing Analytics
3 weeks ago
Washington, United States MarketBridge Full timeJob DescriptionJob DescriptionWho We AreMarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is...
-
Manager, Marketing Analytics
4 weeks ago
Washington, United States MarketBridge Full timeJob DescriptionJob DescriptionWho We AreMarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is...
-
Marketing Analytics Manager
2 weeks ago
Washington D.C., United States AARP Full timeOverview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age.With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families:health and financial security, and personal...
-
Marketing Analytics Manager
1 month ago
Washington D.C., United States AARP Full timeOverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...
-
Marketing Performance and Analytics Analyst
2 months ago
Washington, United States Finn Partners Full timeJob DescriptionJob DescriptionCome Join FINN Partners, a leading firm in the digital marketing space, dedicated to leveraging innovative technologies and strategies to drive growth for our clients. We are seeking an experienced Marketing Performance and Analytics Analyst. Our team is composed of passionate, skilled professionals who thrive in a fast-paced...
-
Marketing Analytics Consultant
4 weeks ago
Washington, United States MarketBridge Full timeJob DescriptionJob DescriptionWho We Are MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is...
-
Data Scientist
4 weeks ago
Washington, United States MarketBridge Full timeJob DescriptionJob DescriptionWho We AreMarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is...
-
Capital Markets Analytics Senior Associate
1 week ago
Washington, Washington, D.C., United States Fannie Mae Full timeJob OverviewAs a key member of our analytics team, you will play a crucial role in overseeing financial markets and executing trades or transactions to leverage identified trends or adhere to strategic plans. Your expertise will be utilized to apply established methodologies for scrutinizing financial market data, recognizing trends or patterns, and...
-
Washington, Washington, D.C., United States Fannie Mae Full timeJob OverviewAs a key member of our team, you will play a crucial role in monitoring financial markets and executing trades or transactions to leverage identified trends or strategies. Your expertise will be instrumental in applying established methodologies for analyzing financial market data, identifying trends or patterns, and executing trades based on...
-
Washington, Washington, D.C., United States Fannie Mae Full timeJob OverviewCompany OverviewAt Fannie Mae, we are dedicated to shaping the future of housing finance. Our mission is to create opportunities for millions of homeowners and renters, fostering an inclusive environment where innovation thrives. Join us to advance your career while contributing to the accessibility of affordable housing.Role SummaryAs a key...
-
Senior Marketing Manager
2 days ago
Washington, Washington, D.C., United States AINS LLC DBA OPEXUS Full timeJob DescriptionOPEXUS is seeking a highly skilled Senior Manager of Content Marketing to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives traffic, engagement, and conversion.Key Responsibilities:Develop and implement a content marketing strategy...
-
Washington, United States Links Global Full timeJob DescriptionJob DescriptionLinks Global seeks a talented and dynamic Social Media Specialist/Digital Marketing Specialist/Data Analytics to join our marketing communications team. The individual in this role will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and analyzing data to optimize...
-
Marketing Manager
4 weeks ago
Washington, United States Sharp Decisions Full timeTitle :: Marketing ManagerJob Location :: 20049, Washington, District of Columbia, United StatesPay Rate :: $50/hr. on W2Education Bachelor’s degree in related field and 5+ years marketing experience, with an emphasis on integrated marketing strategy execution.Proficient in understanding multiple facets of core marketing areas: digital, print, direct mail,...
-
Sr. Marketing Manager
2 weeks ago
Washington, United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full time $105,000 - $130,000Job DescriptionJob DescriptionGeneral FunctionsThe Senior Marketing Manager is responsible for leading a team and executing comprehensive marketing strategies that support annual certification renewals and reinstatements for CFP® professionals, campaigns for corporate partners to promote CFP® certification, programs and events, and products and services...
-
Sr. Marketing Manager
3 days ago
Washington, United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full timeJob DescriptionJob DescriptionGeneral FunctionsThe Senior Marketing Manager is responsible for leading a team and executing comprehensive marketing strategies that support annual certification renewals and reinstatements for CFP® professionals, campaigns for corporate partners to promote CFP® certification, programs and events, and products and services...
-
Washington, United States Axelon Full timeMarketing/Creative - Marketing Manager Washington, DC - Hybrid 6Months Comments for Suppliers: Candidate needs to be local and able to come in to the Washington D.C. office as needed. the job is more of a marketing manager - interface between the ad agency and the program manager for strategy and execution. They need an understanding of marketing...
