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Senior Product Manager, Rare Disease Marketing
2 months ago
How will your role help us transform hope into reality?
Check out the role overview below If you are confident you have got the right skills and experience, apply today.
Blueprint Medicines is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of AYVAKIT for patients with Indolent Systemic Mastocytosis.
What will you do?
You will build and optimize direct-to-consumer (DTC) marketing initiatives aimed at patients and caregivers across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. In an environment of rapid change, you will demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity. A summary of responsibilities is outlined below, however the ability to flex and prioritize in response to changing business needs is of the utmost importance.
- Own the tactical implementation of consumer-focused marketing campaigns across various channels, including digital, social media, print, and CRM
- Plan, execute, and optimize multi-channel CRM program, including email and SMS, using data/insights to improve engagement and retention
- Implement the Patient Ambassador Program strategy, ensuring alignment with overall patient engagement and marketing goals including the development of program materials, training resources, and communication tools
- Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory, and compliance to appropriately meet or exceed brand objectives
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
- Interface and present to senior leadership on performance and other business critical information
- Manage agency partner relationships, workflows, and related expense budgets
What minimum qualifications do we require?
- Bachelor’s degree required; MBA or equivalent advanced degree preferred
- 5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
- Ability to travel 20% or as needed for conferences and meetings
What additional qualifications will make you a stronger candidate?
- Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
- Operational knowledge of medical, regulatory, legal review process
- Rare disease experience preferred
- Strong patient orientation with organizational, interpersonal, and presentation skills
- Skilled at building and maintaining effective relationships and operating in a cross-functional environment
- Results-oriented, exhibits leadership skills, and ability to influence without authority
- Strong analytical, problem solving, and strategic thinking skills
- Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
- Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
Why Blueprint?
At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.
This is the place where the extraordinary becomes reality, and you could be part of it.
Patients are waiting. Are you ready to make the leap?
Equity, Diversity, Inclusion and Affirmative Action
At Blueprint Medicines, we foster a culture of equity, diversity and inclusion. A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law. We are also an E-Verify Employer. We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com.
For more information, please see our EEO-AA Policy Statement, the EEO Know Your Rights Poster, as well as our Pay Transparency Statement.
Blueprint Medicines is a fully integrated, commercial-stage, global biopharmaceutical company that invents life-changing medicines in two core, strategic areas of allergy/inflammation and oncology/hematology. We pursue discovery, development, and commercialization of therapies that potently and selectively target known drivers of disease, with focused investment in therapeutic areas where we can leverage our core expertise and business infrastructure to bring scale to our science. We are bringing an approved medicine to people living with systemic mastocytosis (SM) in the U.S. and Europe. Additionally, we have a pipeline of research and development programs that range from early science to advanced clinical trials in mast cell-mediated diseases, including SM and chronic urticaria, breast cancer, and other solid tumors vulnerable to CDK2 inhibition.
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