Founding Marketing Lead

3 weeks ago

Palo Alto CA United States Fennel Full time

About the Company

Fennel is a seed stage AI/Data Infrastructure company built by an ex-Facebook team and is backed by top VCs and industry leaders like ex-CTO of Facebook, CEO of Microsoft Bing, and creator of Kafka. Fennel's primary product is realtime feature engineering platform which helps data scientists and ML engineers ship ML systems to production. Under the hood, this product is a new and powerful streaming compute engine - and our ambition is for all data pipelines in the future to be built using Fennel.

Despite being so young, Fennel is already making revenue and growing rapidly.

About the Role

We are looking for a marketing lead to join our small but mighty team of 12 people and bootstrap our marketing function. This is a full stack marketing role and will encompass everything from helping with positioning/messaging, bootstrapping nurture campaigns, building out content & community pillars, and lot more including paid acquisition, partnerships, influencer marketing - whatever the person in this role discovers to be useful to telling Fennel's story to developers throughout the world.

Cracking GTM is the #1 business problem for us and we believe that marketing could become a powerful lever for customer acquisition. As such, this is an important high impact role — you will work directly with the company CEO on a daily basis and have a large say in the overall company strategy. Fennel is also going open source soon and that further enlarges the opportunity to tell a compelling story to connect our product with the developer community and future customers. And you’ll be at the center of it.

In the beginning, this will primarily be an individual contributor role but over time, could evolve into a leadership role such that the rest of the marketing function is built around the person in this role.

Note: we are open to fully remote working from anywhere in the US or Canada. However, if you're based out of the Bay Area, you are also welcome to come to our office in Palo Alto / Menlo Park area some days a week.

What you'll do

Depending on your background and interests, a typical day in this role might include:

Partnering with the CEO to define our marketing strategy

  • Should we invest in SEO or webinars?
  • What should be the mix of organic and paid marketing? What are the most important marketing channels?
  • What should be the voice of our content marketing copy?

Producing compelling content

  • Maintain a steady stream of high quality technical content for our blog - some posts to be written by you and some by a team of freelancers managed by you
  • Manage all our social media channels

Communicating with the rest of the world

  • Write biweekly product updates
  • Send out biweekly newsletter to our audience
  • Grow the audience subscribing to the newsletter

Experimenting with paid acquisition

  • Explore the full matrix of ads - Google, LinkedIn etc
  • Experiment with ad copies, targeting pages, targeting strategies etc.

Bringing the product to the market

  • Take a pass on the copy of our website to clarify the market positioning & messaging
  • Coordinate with other influencer websites to write about our world view
  • Drive launches for our products, features, and partnerships by creating press material and other such collateral.

Building up a vibrant community of ML developers

  • Plan, execute, and oversee global developer events
  • Create opportunities for us to share our story in large conferences and events
  • Organize webinars / podcasts

Being the product SME for revenue team

  • Plan, coordinate and deliver sales enablement, support sales with decks, collateral and content as necessary

What we're seeking

Must Have

  • 4+ years of working experience in relevant full-time content marketing or product marketing roles
  • Prior background in marketing to developers
  • Past experience of working at very early stage startups (Seed to series B)
  • Attitude to roll up the sleeves, get hands dirty, and get things done quickly and reliably.
  • Ability to be independent and self-directed in a fast paced but chaotic low structure environment like an early stage startup

Nice to Have

  • Prior experience of doing B2B marketing for MLOps or Data engineering products
  • Experience with many other aspects of marketing - ads, events, partnerships, influencer marketing etc.

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