Marketing Coordinator

3 weeks ago

Palo Alto CA United States Topsort Full time

About Us

At Topsort, we're reshaping the e-commerce landscape with our cutting-edge growth media infrastructure and tools. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed.

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. We thrive on working together, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here - if it can be done today, we're all about getting it done today.

Key Responsibilities

  • Marketing Management and Optimization: Support in managing our website's content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives.
  • Content Marketing: Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and tradeshows.
  • Data Analysis: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot.
  • Strategic Planning: Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events.
  • Event Management: Plan and execute events, conferences, and webinars to showcase Topsort's expertise and solutions.
  • Continuous Improvement: Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies.

What we expect from you

  • 3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic). Start-up experience is a plus
  • Bachelor's degree in Marketing, Computer Science, or any other related fields.
  • Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable.
  • Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach.
  • Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success.

What is it like to work at Topsort?

  • Direct and Speedy: We give candid feedback, push each other to set higher goals and produce more impact by always thinking "how do we do this faster and better"
  • Embrace a Sports Team Mentality: We are all helpful and collaborative internally. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as a team.
  • Silicon Valley to the World: We were born in the pandemic by Stanford and Harvard alum co founders who offer remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You'll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.
  • Valued for Your Individuality: From personalized birthday gifts to work anniversaries, and management training program or in-person gatherings or career talks and mentorships, part-time DJs and tik-tok vloggers are also commercial leaders and technical staff at Topsort. We don't take management with a cookie cutter approach - but rather we cherish your quarkes and think it makes us stronger.
  • Constant Improvement: The best way to grow is by doing. The Topsort team is made of action-driven, intelligent, and curious individuals who are constantly seeking improvements and reinventions that lead to a better output and are never content with the status quo.
  • Employee Stock Option Plan: Because we believe every person who is joining an early stage fast growing startup should be incentivized as the company grows.

Topsort is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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