Associate Director, Patient Marketing San Francisco, California, United States
21 hours ago
BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.
Our focus on scientific excellence and rapid execution aim to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.
The Associate Director, Patient Marketing will support the development of a late-stage commercial asset, Acoramidis, for ATTR-cardiomyopathy. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities that are supportive of the launch of Acoramidis with patients. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key launch objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Director of Patient Marketing.
Responsibilities- Develop and lead critical elements of the patient brand strategy
- Provide tactical and strategic input on crucial planning items across all patient activities, including omnichannel marketing campaigns
- Lead the development of branded and unbranded patient promotional tactics
- Drive execution through the management of and partnership with external agencies
- Leverage market research and analytics to optimize promotional marketing tactics
- Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
- Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix
- Implement a communication strategy to ensure alignment with cross-functional partners, including patient advocacy, patient services, and medical affairs
- Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities
- Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production.
- Ensure that all marketing activities comply with regulatory and legal requirements
- Analyze complex brand opportunities and provide logical recommendations; lead any required action planning
- Proactively assess the relevant market landscape monitor changes in market dynamics, competition, and patient needs
No matter your role at BridgeBio, successful team members are:
- Patient Champions, who put patients first and uphold strict ethical standards
- Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
- Truth Seekers, who are detailed, rational, and humble problem solvers
- Individuals Who Inspire Excellence in themselves and those around them
- High-quality executors, who execute against goals and milestones with quality, precision, and speed
- 7+ years of industry experience, including 2 years in pharmaceutical marketing
- The role is based in San Francisco, CA, and the ability to spend time working with teams in our S.F. office is a must
- Prior patient marketing experience is preferred
- Creative agency and strong digital experience is preferred
- Demonstrated record of successful pharmaceutical/biotech marketing progression/experience
- Ability to distill complex science into simple relevant messaging for patient audiences
- A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities
- Experience with marketing strategy, sales, and regulatory policies and practices
- Ability to conceive, develop, and implement multi-dimensional marketing and business plans
- High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with key stakeholders on operational priorities
- Proven self-starter, able to work independently and as part of a team across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
- A passion for engaging and advocating for patients
- Excellent oral, written, and presentation skills
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
- 20% travel anticipated
- Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
- A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
- A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
- A place where you own the vision – both for your program and your own career path
- A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
- Access to learning and development resources to help you get in the best professional shape of your life
- Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
- Flexible PTO
- Rapid career advancement for strong performers
- Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
- Commitment to Diversity, Equity & Inclusion
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