Sr. Brand Manager, Brand Management

4 weeks ago


Alameda CA, United States Abbott Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity This position works out of our Alameda, CA location in the Diabetes Care Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people live with diabetes with our new sensing technologyWhat You’ll Work OnWorks directly with cross functional team of the organization to develop marketing programs and tools that will help champion and drive internal adoption of our brand foundations to provide a cohesive customer experience across all the different touchpoints.This person needs to have previous experience defining execution plans that connect with a larger strategic context. Needs to understand how to translate brand foundations like Purpose, Personality, Principles and Value Proposition into tactical executions for internal and external customers. Has experience partnering with different cross-functional teams across the organization.Owns the development of resources that guide internal teams on how to effectively bring to life the brand experienceGuides the Visual Id direction of the brand adoption across all the different teams  Work-cross functionally to align key stakeholders, including legal, regulatory, compliance and commercial teams.Help teams adhere brand foundations in their team processesServe as a consultant for cross functional teams to help adhere to brand foundations in different initiativesPartners with the product team to define the strategy and execution of brand elements of the FreeStyle products like naming, packaging and iconsPartners with internal communication and events team to ensure alignment on brand representationPartners with Corporate Marketing to ensure alignment with the Abbott corporate brandReports directly to the global Marketing Manager of Brand Management. Partners with Trademark on renewals and new registrations Guide international marketing teams on the adoption of FreeStyle brand IdRequired QualificationsBachelor’s Degree with at least 4 years’ experience, in marketing or brand strategy, or MBA with 3 years of related experience.   Preferred Qualifications4+ years’ experience in brand marketingProven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makersStrong negotiation skills, with an emphasis on driving partner valueExcellent contract review and management skillsStrong collaborator who can build relationships across the organizationAbility to context switch and ramp up quickly on new topicsClear communication, structured thinking, organization, and project management skillsExperience working for customer experience, brand building centric companiesApply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $118,100.00 – $236,100.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31057878Date posted : 2023-06-29Profession: MarketingEmployment type: Full time


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