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VP, Digital Marketing

3 months ago

Watertown, United States Constant Contact Full time

Constant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine.  Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end performance in a cross-channel digital funnel - from media and ad impression to software purchase. Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.

What You'll Do:

  • Leading a team of digital marketing channel owners and supporting functions: SEM, SEO, social media, affiliates, front-end web development, marketing analytics, media, and marketing analytics
  • Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers
  • Preparing and managing annual/quarterly/monthly multi-million dollar budgets and budget allocations
  • Providing executive-level performance summaries, actions plans, and reporting
  • Driving end-to-end performance accountability and motivating a team to impact new customer acquisition and revenue performance
  • Designing the desirable mix of channels and budget allocations using LTV/CAC, payback period, and CPA KPIs.
  • Coaching and mentoring a team of up-and-coming digital marketers to their next levels of professional development
  • Leading strategic cross-functional discussions that yield impactful results across A/B website testing, visitor-to-lead conversion, trial-to-purchase conversion, digital positioning & messaging, media mix, thought leadership, branding, and PR
  • Collaborating with partner and offline marketing teams to build innovate omni-channel prospect and customer experiences
  • Working with marketing analytics and business intelligence experts to hone our attribution and data models and make smarter investment decisions and better customer experiences
  • Building digital marketing plans to support company growth initiatives in new product categories, new channels, and new markets
Who You Are:
  • 10+ years of experience leading growth- and data-driven B2B digital marketing teams, preferably in the software/SaaS space
  • 15+ years of experience in marketing or related fields
  • Experience managing scaled marketing programs and annual budgets of $50+ million
  • Experience in a high-growth, rapidly changing environments that include growth through acquisition, mobile/PLG strategies, integrations, new geos, and strategic partnerships
PandoLogic. Keywords: VP Online Marketing, Location: Waltham, MA - 02454 , PL: 594316136