Digital Marketing Strategist
2 weeks ago
At ServiceNow, we're committed to creating an inclusive environment where all voices are heard, valued, and respected. We're seeking a highly skilled and experienced Senior Digital Marketing Nurture Strategist to join our team.
Job Summary:We're looking for a seasoned digital marketing professional to drive our email marketing efforts across various strategic events, webinars, and field marketing events. The ideal candidate will have a strong background in email marketing, customer lifecycle, and exceptional program management skills.
Key Responsibilities:- Collaborate with stakeholders to develop and manage effective segmentation, cadence, test methodologies, and tactics for demand generation email campaigns.
- Oversee and enforce email strategy, segmentation, prioritization, and governance to ensure alignment with business goals.
- Ensure adherence to email best practices to drive customer action and engagement and compliance with industry standards as well as privacy policies.
- Apply and advance knowledge in the professional/technical discipline of email marketing and B2B lead flow.
- Coordinate and manage internal business reviews and approvals for email campaign rollouts.
- Understand CMS (Content Management System) and marketing automation systems, integrations, and lead flow to ensure seamless campaign execution and lead management.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 7-10 years of experience in digital marketing, with a strong emphasis on segmentation, campaign management, and email strategy.
- Proven ability to develop and execute successful email marketing campaigns.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience with Marketo, AEP, and AJO is a plus.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Ability to work independently.
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. We're committed to creating an inclusive environment where all voices are heard, valued, and respected.
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